Kristin Scott
Latest News & Analysis
Retail
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Case Study | Abercrombie & Fitch’s Brand Reinvention
Once a staple among American teens, the retailer faltered in the 2010s after failing to keep pace with shifting consumer preferences. But through a strategy rooted in customer centrism, a revamped product offering and changes to the internal structure of the company, the brand’s turnaround is taking hold.
Workplace & Talent
Power Moves | Akeroyd Succeeds Ferraris at Versace, Danielle Sherman Exits Edun
BoF compiles the most important professional moves of the week.
Power Moves | Akeroyd Succeeds Ferraris at Versace, Danielle Sherman Exits Edun
BoF compiles the most important professional moves of the week.