Kris Wu
Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials
WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.
Op-Ed | Why Influencers Are Critical to Tapping Chinese Millennials
WeChat and Weibo are unique in their ability to connect with the Chinese millennial. The secret? The platforms’ influencers, argues Hanzi Shen.
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
Selena Gomez, Adwoa Aboah, Lily-Rose Depp and Kris Wu Cover the #BoF500 Print Edition
Fashion executives are rightfully obsessed with the Millennial and Gen-Z consumers upon whom the industry’s very future depends. Who are they and how can we reach them?
A Word of Caution: Choose Your China Ambassadors Wisely
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
A Word of Caution: Choose Your China Ambassadors Wisely
In this month’s China Edit, how an unsuitable brand ambassador can have serious repercussions, and why China’s mobile payments can no longer be ignored.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
Op-Ed | Famous Faces Rule China’s Activewear Market
In a market where a diminutive fencer can outshine a basketball giant, not all athletes, celebrities and influencers are created equal.
The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol
This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.
The China Edit | Alibaba and Louis Vuitton Form Anti-Counterfeit League, Burberry's Chinese Pop Idol
This week, Alibaba announces an anti-counterfeit partnership with 20 global consumer brands, and Burberry taps Chinese pop star Kris Wu to win over Chinese shoppers.