Kris Wu
The Global Influencer Economy, Part 1: The Dangers of Playing It Safe
What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
The Global Influencer Economy, Part 1: The Dangers of Playing It Safe
What boosts the bottom line from London to Lagos? BoF examines the dark arts of influence and why brands can't afford to play it safe.
How Shanghai Fashion Week Got Its Groove
Buoyed by fresh talent, Shanghai’s fashion week is powering past regional rivals in Seoul and Tokyo, and ready to stand up to international scrutiny, reports Susanna Lau.
How Shanghai Fashion Week Got Its Groove
Buoyed by fresh talent, Shanghai’s fashion week is powering past regional rivals in Seoul and Tokyo, and ready to stand up to international scrutiny, reports Susanna Lau.
Chinese Consumers Spent $146 Billion Over Spring Festival
As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers? BoF investigates in this month's China Edit.
Chinese Consumers Spent $146 Billion Over Spring Festival
As China ushered in the Year of the Dog with a flurry of spending, who were the biggest winners and losers? BoF investigates in this month's China Edit.
Op-Ed | Burberry's Lost in a Fashion Wilderness
The British luxury brand needs a top creative director to turn things around.
Op-Ed | Burberry's Lost in a Fashion Wilderness
The British luxury brand needs a top creative director to turn things around.
Chinese Reality Shows Boost Brands
Chinese reality shows are becoming a powerful platform for brands like Victoria’s Secret. But the market has its challenges.
Chinese Reality Shows Boost Brands
Chinese reality shows are becoming a powerful platform for brands like Victoria’s Secret. But the market has its challenges.
China's E-Tailers Battle in Run-Up to Singles’ Day
China's Singles’ Day now dwarfs Black Friday and Cyber Monday as the world's biggest online shopping event. BoF investigates how online fashion giants are fighting for market share.
China's E-Tailers Battle in Run-Up to Singles’ Day
China's Singles’ Day now dwarfs Black Friday and Cyber Monday as the world's biggest online shopping event. BoF investigates how online fashion giants are fighting for market share.
Decoding the Travelling Chinese Consumer
BoF spoke with several travelling Chinese shoppers from a range of demographics at luxury shopping meccas in and around London.
Decoding the Travelling Chinese Consumer
BoF spoke with several travelling Chinese shoppers from a range of demographics at luxury shopping meccas in and around London.
Kris Wu: China’s Influencer ‘Triple Threat’
The singer, actor and now ambassador for brands as varied as Burberry and McDonald’s has gone from K-Pop boy band member to bona fide superstar with unparalleled influence over China’s Millennial market.
Kris Wu: China’s Influencer ‘Triple Threat’
The singer, actor and now ambassador for brands as varied as Burberry and McDonald’s has gone from K-Pop boy band member to bona fide superstar with unparalleled influence over China’s Millennial market.
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country’s powerful Post-'90s generation.
Inside Yoho! China’s Streetwear Empire
Getting to grips with Yoho!, one of China’s most influential streetwear platforms for the country’s powerful Post-'90s generation.
The 2017 BoF 500 Revealed
The Business of Fashion is proud to unveil the fifth annual BoF 500, a hand-selected community of the people shaping the global fashion industry in 2017.
The 2017 BoF 500 Revealed
The Business of Fashion is proud to unveil the fifth annual BoF 500, a hand-selected community of the people shaping the global fashion industry in 2017.