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Kirsten Green

Latest News & Analysis
Retail

The $12 Billion Start-Up Proving Wholesale Is Thriving

A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation.

Retail

The $12 Billion Start-Up Proving Wholesale Is Thriving

A $400 million investment in Faire, which pairs brands with retailers, is a sign of how multi-brand stores are here to stay after a decade where direct-to-consumer brands dominated the conversation.


Entrepreneurship

Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.

Entrepreneurship

Why Venture Capital Is a Bad Fit for (Most) Fashion Businesses

For every Reformation, there are a dozen Outdoor Voices. Most apparel companies will have better luck looking beyond Silicon Valley for funding.


Entrepreneurship

BoF LIVE: How to Raise Money Right Now

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.

Entrepreneurship

BoF LIVE: How to Raise Money Right Now

While funding hasn’t completely vanished, investors are becoming more discerning with their cash. BoF unpacks how start-ups can raise capital during a global pandemic.


Entrepreneurship

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.

Entrepreneurship

Is Silicon Valley’s Love Affair With Direct-to-Consumer Brands Over?

As direct-to-consumer product companies confront an unsustainable focus on top line growth, their backers too are shifting gears, opting to invest more cautiously and with tempered expectations.


Retail

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.

Retail

The Direct-to-Consumer Reckoning

For fashion start-ups, raising money and growing sales came easily. But with costs rising and profits elusive, securing a happy ending for investors is proving much harder.


Financial Markets

Kirsten Green’s Survival Guide for the ‘Retail Reckoning’

The Forerunner Ventures founder, who has backed the likes of Warby Parker, Glossier and Away, discusses her investment thesis and how to win in today’s retail reality.

Financial Markets

Kirsten Green’s Survival Guide for the ‘Retail Reckoning’

The Forerunner Ventures founder, who has backed the likes of Warby Parker, Glossier and Away, discusses her investment thesis and how to win in today’s retail reality.


News & Analysis

11 Honoré Targets Plus-Size Opportunity

The venture-backed e-commerce startup will sell plus-size ready-to-wear from designer labels like Prabal Gurung and Michael Kors.

News & Analysis

11 Honoré Targets Plus-Size Opportunity

The venture-backed e-commerce startup will sell plus-size ready-to-wear from designer labels like Prabal Gurung and Michael Kors.


Technology

Amidst a Profusion of Fashion E-Commerce Models, What’s Working?

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.

Technology

Amidst a Profusion of Fashion E-Commerce Models, What’s Working?

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.


Technology

Elevator Pitch | Call for Submissions

In our final post in a week of articles on e-commerce innovation, we are pleased to launch Elevator Pitch, a recurring feature on BoF that will

Technology

Elevator Pitch | Call for Submissions

In our final post in a week of articles on e-commerce innovation, we are pleased to launch Elevator Pitch, a recurring feature on BoF that will