Kim Russell

Russell is a fashion researcher, stylist, creative consultant and digital archivist celebrated for her deep knowledge of fashion history and her influence across both digital and editorial spheres. With a sharp eye for cultural memory and a passion for inclusivity, she has become one of the most insightful voices shaping Australia’s evolving fashion landscape.

In 2025, Russell was named to the Forbes 30 Under 30 list in the Arts category, following her recognition as one of IMG's 2024 Changemakers at Australian Fashion Week. Known for her incisive commentary and archival fluency, she has built a devoted social following of over 180,000, with fans including Kim Kardashian, Justin Bieber, Paloma Elsesser and Law Roach. Her expertise in Y2K fashion and vintage couture has made her a go-to reference point for cultural revival and red carpet sourcing — her digital footprints visible in looks worn by Bella Hadid, Julia Fox and Barbie Ferreira.

Russell began her fashion journey in the early 2010s on Polyvore, where she built a 40K-strong community before shifting to Instagram to pursue deeper research and editorial storytelling. Her work spans behind-the-scenes styling, digital commentary, and cultural curation. In 2023, she served as guest editor for RUSSH during Afterpay Australian Fashion Week, offering raw, unfiltered coverage and thoughtful critiques from the front row.

Alongside her archival work, Russell is a vocal advocate for structural change in the Australian fashion industry — championing Black and African-Australian creatives and pushing for greater representation across editorial, runway, and leadership.