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Kim Kardashian

Founder, SKIMS

The reality star has gone beyond the business of influence and built one of fashion’s most successful direct-to-consumer brands in SKIMS.

Kim Kardashian
Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Retail

The Debrief | How Skims Took on Victoria’s Secret and Spanx

Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.


Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Beauty

Why Do We Root Against Celebrity Beauty Brands?

Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?


Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.

Beauty

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year

With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.


Marketing

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

Marketing

At the Met Gala, the Red Carpet Was Disrupted By the Real World

The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.


Marketing

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

Marketing

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’

Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.


Beauty

Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring

The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.

Beauty

Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring

The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.


Retail

TikTok’s Balaclava Craze, Explained

Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

Retail

TikTok’s Balaclava Craze, Explained

Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.


Marketing

Confirmed: Fendi to Collaborate With Skims

The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.

Marketing

Confirmed: Fendi to Collaborate With Skims

The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.


Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

Luxury

Redefining Relevance at the Met Gala

Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.


Marketing

What Kim Kardashian’s Olympics Coup Says About American Fashion

The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.

Marketing

What Kim Kardashian’s Olympics Coup Says About American Fashion

The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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