Kim Kardashian
Founder, SKIMS
The reality star has gone beyond the business of influence and built one of fashion’s most successful direct-to-consumer brands in SKIMS.


The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

The Debrief | How Skims Took on Victoria’s Secret and Spanx
Kim Kardashian’s ‘solution wear’ line was recently valued at $3.2 billion. BoF correspondent Alexandra Mondalek charts the rise of the brand, and details what challenges lie ahead.

Why Do We Root Against Celebrity Beauty Brands?
Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Why Do We Root Against Celebrity Beauty Brands?
Two of the most talked about celebrity skin care brands make their debut this month – Hailey Bieber’s Rhode and Kim Kardashian’s SKKN by Kim. But are consumers getting tired of celebrity beauty lines?

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year
With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.

Why the Met Gala Probably Won’t Kick Off Many Beauty Trends This Year
With viewers preoccupied by real-world events, even Kim Kardashian’s platinum blonde hair can’t provide an escape.

At the Met Gala, the Red Carpet Was Disrupted By the Real World
The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

At the Met Gala, the Red Carpet Was Disrupted By the Real World
The Gilded Age played out on the red carpet as attendees took the era’s opulence — and inequalities — to heart, while real-world news of the Supreme Court’s intention to override Roe v. Wade drastically changed the online conversation in a matter of minutes.

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

Skims Plots Its Next Moves: ‘We Don’t Have the Luxury of Failing’
Skims recently raised funding at a $3.2 billion valuation. Kim Kardashian and Jens Grede, in an exclusive interview with BoF, explain how the ‘solution wear’ empire plans to prove it’s more than a pandemic fad. First up: swimwear.

Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring
The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.

Kim Kardashian West’s Coty-Backed Skin Care Line Set to Launch This Spring
The move comes as Coty, which saw its sales increase 12 percent year-over-year, is doubling down on skin care to build on more positive momentum for the conglomerate.

TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

TikTok’s Balaclava Craze, Explained
Babushka-style scarves, knitted balaclavas and other headwear accessories have become increasingly popular within mainstream fashion.

Confirmed: Fendi to Collaborate With Skims
The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.

Confirmed: Fendi to Collaborate With Skims
The Roman brand is chasing renewed buzz, following up its Versace partnership after just a month.

Redefining Relevance at the Met Gala
Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

Redefining Relevance at the Met Gala
Fashion’s most exclusive party returned with a smaller and younger guest list, an anything-goes interpretation of the American fashion theme and an official meme correspondent.

What Kim Kardashian’s Olympics Coup Says About American Fashion
The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.

What Kim Kardashian’s Olympics Coup Says About American Fashion
The mega-influencer’s digital-first shapewear brand Skims has succeeded, not only in selling millions of units, but in quickly earning the sort of cultural credibility once reserved for the likes of Ralph Lauren.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




