Skip to main content

Kim Kardashian

Founder, SKIMS

The reality star has gone beyond the business of influence and built one of fashion’s most successful direct-to-consumer brands in SKIMS.

Kim Kardashian
Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.

Marketing

5 Fashion Brands That Dominated the Met Gala Social Conversation

Analysis from BoF INSIGHTS PULSE shows which brands and celebrities drove the conversation around the Met Gala on social media — and why.


Sports

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.

Sports

Nike Forms New Team for Secretive Brand With Kim Kardashian

The sportswear company is assembling executives and designers to operate the new brand with Skims, with plans to release its first womenswear collection this spring.


Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.

Sports

Nike Launches New Fitness Brand With Kim Kardashian’s Skims

The new partners say they have long-term vision for body-fitting activewear for women.


Beauty

Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin

The private equity firm made a “significant” minority investment in the UK-based skincare brand.

Beauty

Kim Kardashian’s Skky Partners Takes Minority Stake in 111Skin

The private equity firm made a “significant” minority investment in the UK-based skincare brand.


Luxury

Exclusive: Dolce & Gabbana to Collaborate With Skims

The Italian luxury brand will bring a colourful ‘dolce vita’ aesthetic to Kim Kardashian’s shapewear label.

Luxury

Exclusive: Dolce & Gabbana to Collaborate With Skims

The Italian luxury brand will bring a colourful ‘dolce vita’ aesthetic to Kim Kardashian’s shapewear label.


Beauty

Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.

Beauty

Lana Del Rey’s Makeup Artist Etienne Ortega Unveils Beauty Brand

With advice from Kris Jenner, the artist debuts his new makeup line, Ortega.


Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.

Beauty

Why Beauty Wants More From Kim Kardashian

The celebrity founder debuted her third attempt at makeup today under her newish label SKKN. But in a much more crowded market, it’s unclear what impact the line can and will have.


Luxury

Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.

Luxury

Kim Kardashian Returns as Balenciaga Ambassador

The deal comes as the brand works to win back the support of trendsetting clients after a public relations meltdown.


Beauty

The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.

Beauty

The Business of Beauty Haul of Fame: The Smell of Success

Scenting ultra-exclusive events is beauty’s next big branding opportunity.


Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.

Sports

Case Study | Fashion’s New Rules For Sports Marketing

Capitalising on sport’s soaring commercial and cultural relevance is becoming a primary focus for fashion brands. Winning sports-marketing strategies today hinge on building long-term, collaborative partnerships with athletes and organisations that resonate with a brand’s target consumers, as experts in BoF’s latest case study explain.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo