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Kim Jones

Former Artistic Director, Dior Men

He revolutionised Louis Vuitton's menswear offering with a streetwear aesthetic, and was tapped by Dior Men to lead the house.

Kim Jones

British menswear designer Kim Jones has worked with a host of high profile fashion brands, including Dunhill, Louis Vuitton, Mulberry, Alexander McQueen, Hugo Boss, Iceberg, Topman and Uniqlo. He exited his role as men's artistic director of Louis Vuitton in January 2018, after revolutionising the house's menswear offering with a distinctive, streetwear-inflected take on luxury. In March 2018, it was announced he would be joining Dior Men as artistic director, showing his first collection in June 2018. Since joining Dior, Jones has also been named artistic director at Fendi in September 2020. 

In 2011, following a three year tenure as creative director of British luxury goods brand Alfred Dunhill, Jones was appointed as style director of Louis Vuitton’s ready-to-wear menswear collections, taking charge of one of the fastest growing sections of the global fashion powerhouse. The designer’s debut collection for Spring/Summer 2012 proved an instant hit with industry insiders, with subsequent collections cementing Jones’s prominence as one of the leading designers in menswear. The celebrated designer has been awarded numerous awards throughout his career including Menswear Designer of the Year by the British Fashion Council in 2009 and 2011, and two successive Topshop New Generation awards.

Having spent his formative years travelling with family to exotic locations in Africa and the Amazon, Jones returned to London in his teens, attending the prestigious Central Saint Martins for his undergraduate degree. In 2002, the budding designer’s graduate collection was bought by John Galliano and shortly after Jones launched his namesake label. Showing at London Fashion Week in 2003, he swiftly earned a reputation as a designer of the zeitgeist for his edgy, street-wear inspired aesthetic. Jones designed for his label for eight seasons, debuting at Paris Fashion Week in 2004, before disbanding the company to take up the creative directorship at Dunhill.

Jones has also worked as a stylist and art director for magazines such as Dazed & Confused, Pop, Fantastic Man and T: The New York Times Style Magazine, and worked on a book with the late photographer Luke Smalley that was published in 2004.

In September 2020, the British designer followed in the footsteps of Karl Lagerfeld, becoming Fendi's artistic director of haute couture, ready-to-wear and fur collections for women, while remaining at the helm of Dior Men.

In October 2024, Jones announced that he was stepping down from his role at the Roman fur and leather goods house and intends to ‘concentrate fully’ on his role as menswear artistic director at LVMH stablemate Dior.

In January 2025, Jones stepped down from his role at the helm of Dior Homme.

Career History

Education

VITAL STATISTICS

BORN1979
NATIONALITYBritish, UK
LOCATIONFrance
MEMBER SINCE2013

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Latest News & Analysis
Global Markets

Top Designers Shed Secrecy Around Work for Chinese Brands

The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.

Global Markets

Top Designers Shed Secrecy Around Work for Chinese Brands

The growing power, prestige and global ambition of Chinese brands has ended the era of discretion for fashion heavyweights, with figures such as ex-LVMH designers Kim Jones and Kris Van Assche now publicly promoting their roles at Bosideng and Anta respectively.


Creative Class

Kim Jones Remembers Pam Hogg

‘She’ll always be a superhero,’ writes Jones, who Hogg entrusted to pack up her studio and safeguard her life’s work before she died.

Creative Class

Kim Jones Remembers Pam Hogg

‘She’ll always be a superhero,’ writes Jones, who Hogg entrusted to pack up her studio and safeguard her life’s work before she died.


Luxury

Why Luxury Is Broken

The sheer number of changes at the top of big brands this week is a sign the industry is still searching for a way out of its current troubles.

Luxury

Why Luxury Is Broken

The sheer number of changes at the top of big brands this week is a sign the industry is still searching for a way out of its current troubles.


Luxury

Why Dior Needs a Change

Kim Jones is exiting the brand, with Maria Grazia Chiuri expected to follow suit in the coming months. Will a creative shakeup reinvigorate excitement for LVMH’s second-biggest brand?

Luxury

Why Dior Needs a Change

Kim Jones is exiting the brand, with Maria Grazia Chiuri expected to follow suit in the coming months. Will a creative shakeup reinvigorate excitement for LVMH’s second-biggest brand?


Luxury

Kim Jones Exits Dior Homme

Jones is leaving his position as artistic director of the LVMH-owned menswear line after seven years. Neither his successor nor his next moves were announced.

Luxury

Kim Jones Exits Dior Homme

Jones is leaving his position as artistic director of the LVMH-owned menswear line after seven years. Neither his successor nor his next moves were announced.


Luxury

Kim Jones Exits Fendi, Remains at Dior

The British designer is leaving the Roman fur and leather goods house and will ‘concentrate fully’ on his role as menswear artistic director at LVMH stablemate Dior.

Luxury

Kim Jones Exits Fendi, Remains at Dior

The British designer is leaving the Roman fur and leather goods house and will ‘concentrate fully’ on his role as menswear artistic director at LVMH stablemate Dior.


Fashion Week

In Milan, Democracy Triumphs at Diesel While Fendi Finds Its Feet

Glenn Martens and Kim Jones had a very good day on Monday. Wookies! Chuba Chups! Whatever next!

Fashion Week

In Milan, Democracy Triumphs at Diesel While Fendi Finds Its Feet

Glenn Martens and Kim Jones had a very good day on Monday. Wookies! Chuba Chups! Whatever next!


Fashion Week

Different Takes on Future Perfect at Fendi and Maison Margiela

Kim Jones finds optimism in the sleek and silvery. For John Galliano, there’s magic in moonlight.

Fashion Week

Different Takes on Future Perfect at Fendi and Maison Margiela

Kim Jones finds optimism in the sleek and silvery. For John Galliano, there’s magic in moonlight.


Luxury

Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.

Luxury

Dior: How to Build a Long-Term Brand Image

Dior veteran Olivier Bialobos has balanced heritage, innovation and unprecedented scale as he steered communications through the tenures of a succession of designers and three CEOS. "Desirability — not just visibility— has to be the target," he told BoF in The State of Fashion 2024.


Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.

Fashion Week

Paris Couture Week: All or Nothing

Couture Week was a polarised affair, opposing restraint and excess, technique and showmanship, real clothes and wild storytelling, with little in between, writes Angelo Flaccavento.


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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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