Kendall Jenner
Model
She has emerged from her family's reality TV roots to walk the runways for top brands like Chanel, Givenchy, and Marc Jacobs.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Thorny Business of Brand Activism
Brands that take a position on divisive issues see the risk of backlash as short-term pain for long-term gain. But being on the right side of history can backfire when brand activism comes across as superficial or self-righteous.
The Reinvention of the Celebrity Hairstylist
A new wave of haircare gurus who are just as much at home on Instagram as the salon are driving booming sales for prestige hair products at beauty retailers like Sephora and Ulta.
The Reinvention of the Celebrity Hairstylist
A new wave of haircare gurus who are just as much at home on Instagram as the salon are driving booming sales for prestige hair products at beauty retailers like Sephora and Ulta.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
How Much Does Brand DNA Matter?
Heritage is a key element of the luxury playbook. But in a world where newness matters more than ever, blockbuster labels like Gucci are taking a more flexible approach to brand DNA.
Will Farfetch's First Earnings Match the Hype?
This week, everyone will be talking about Farfetch's first financial results as a public company, the Victoria's Secret fashion show and the winner of the CFDA/Vogue Fashion Fund's $400,000 prize. Read our BoF Professional Cheat Sheet.
Will Farfetch's First Earnings Match the Hype?
This week, everyone will be talking about Farfetch's first financial results as a public company, the Victoria's Secret fashion show and the winner of the CFDA/Vogue Fashion Fund's $400,000 prize. Read our BoF Professional Cheat Sheet.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Instagram Killed the Fashion Magazine. What Happens Now?
The photo- and video-sharing app has replaced print magazines as the primary way people discover fashion, becoming the foundation on which the industry has built everything from new labels to a $1.6 billion influencer economy. But change is coming.
Longchamp's Plan to Stay Competitive Amid Luxury Consolidation
The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?
Longchamp's Plan to Stay Competitive Amid Luxury Consolidation
The family-owned company is doubling down on the US and China, while amplifying its fashion offering. But as more of its peers sell to bigger groups, is it enough?
Longchamp to Invest in China to Revive Sales
By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.
Longchamp to Invest in China to Revive Sales
By next year, its chief executive said the company aims to outperform growth in the broader luxury industry by increasing its presence in China.
New York’s Emerging Designers Make Noise
Eckhaus Latta, Pyer Moss, Area and Mansur Gavriel were among the young labels making the most impact in the first half of New York Fashion Week.
New York’s Emerging Designers Make Noise
Eckhaus Latta, Pyer Moss, Area and Mansur Gavriel were among the young labels making the most impact in the first half of New York Fashion Week.
How Anine Bing Is Avoiding the Nasty Gal Trap
The community-driven brand has secured $15 million in a Series A financing round and aims to double its business next year by 2020.
How Anine Bing Is Avoiding the Nasty Gal Trap
The community-driven brand has secured $15 million in a Series A financing round and aims to double its business next year by 2020.
10 Revelations Buried in Farfetch’s IPO Filing
The fashion unicorn’s F-1 filing with US securities regulators contains previously undisclosed information on the company’s operations and financials.
10 Revelations Buried in Farfetch’s IPO Filing
The fashion unicorn’s F-1 filing with US securities regulators contains previously undisclosed information on the company’s operations and financials.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
