Ken Downing

Can Roller Coasters and a Bunny Garden Lure Shoppers Back to the Mall?
The American Dream megamall's developers hope a dizzying array of attractions — from a boozy waterpark to on-site bunny adoptions to luxury flagships — will get customers to shop retail.

Can Roller Coasters and a Bunny Garden Lure Shoppers Back to the Mall?
The American Dream megamall's developers hope a dizzying array of attractions — from a boozy waterpark to on-site bunny adoptions to luxury flagships — will get customers to shop retail.

Veronica Beard's Pricing Pivot
After four years of steady but slow growth, the sisters-in-law behind New York label Veronica Beard swallowed their pride — and lowered their price points — to reach the customers they were after.

Veronica Beard's Pricing Pivot
After four years of steady but slow growth, the sisters-in-law behind New York label Veronica Beard swallowed their pride — and lowered their price points — to reach the customers they were after.