Kei Ninomiya
Designer, Noir Kei Ninomiya
Rei Kawabuko’s latest protégé is one of Paris’ most exciting emerging designers.

The emerging designer has adopted the signature style of Comme des Garçons’ Rei Kawakubo , his mentor, yet continues to formulate his own aesthetic through experimenting with garments, creating elegant pieces in an avant-garde style. He showed his first collection during Paris Fashion Week and collaborated with Moncler for the Moncler Genius project.
Kei Ninomiya studied French literature at Aoyama University in Tokyo and then began his studies at the Royal Academy of Fine Arts in Antwerp. Over a summer break, he applied for a job at Comme des Garçons and secured a place for himself as a pattern-maker for Rei Kawakubo. Ninomiya dropped out of school for the job and after just four years, Kawakubo suggested that the clothes Ninomiya was creating for Comme des Garçons should be shown under his own name and Noir Kei Ninomiya was born. The brand is stocked at the likes of Net-A-Porter, Ssense and Farfetch.
Nonimiya finds inspiration in craftsmanship and garments, experimenting with unconventional pattern-cutting and assembly techniques. The designer avoids sewing whenever possible, and one of his signature construction methods is putting garments together by linking various laser cut pieces. Nonimiya’s starting point is the textile and handcraftsmanship is at the core of the brand.
“Ninomiya's specialty is the way he deals with repetition, creating challenging structures by obsessively multiplying small modules. His crafty aesthetic is a mix of delicate and punk,” said BoF contributor Angelo Flaccavento of Ninomiya’s debut Autumn/Winter 2018 show (the designer previously staged private presentations).
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The Future of Asia’s Fashion Weeks
As Shanghai Fashion Week returns to business as usual, organisers and retailers in Tokyo and Seoul are turning their focus to homegrown talent.

The Other Fashion Month
This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?

The Other Fashion Month
This autumn, labels from Michael Kors to Comme des Garçons to Raf Simons are presenting collections in October in what’s shaping up to be something like a second fashion month. Will it stick post-pandemic?

Should Fashion Shows Have a Theme?
Theme-less outings that emphasised technique over narrative scored on the fifth day of Paris Fashion Week, reports Angelo Flaccavento.

Should Fashion Shows Have a Theme?
Theme-less outings that emphasised technique over narrative scored on the fifth day of Paris Fashion Week, reports Angelo Flaccavento.

At Moncler, Embedding Reinvention
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At Moncler, Embedding Reinvention
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The luxury outerwear brand’s innovative marketing model relies on a constant rotation of buzzy talent. BoF spotlights potential future candidates.

Moncler’s Genius Talent Pipeline: Who Should be Next?
The luxury outerwear brand’s innovative marketing model relies on a constant rotation of buzzy talent. BoF spotlights potential future candidates.

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A crop of platform-like brand incubators, from New Guards Group and Tomorrow to Dover Street Market Paris, are spinning up new fashion labels for a hype cycle that’s moving faster and faster.

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After a fashion month punctuated with true fashion moments, BoF's editors pick the top ten shows of the season.

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The Verdict on Paris Fashion Week
Sustainability and 70s Parisian chic loomed over a week punctuated by genuine fashion moments at Dries Van Noten, Rick Owens and Balenciaga.

The Verdict on Paris Fashion Week
Sustainability and 70s Parisian chic loomed over a week punctuated by genuine fashion moments at Dries Van Noten, Rick Owens and Balenciaga.

Noir’s Ode to Ecology
Kei Ninomiya offered a highly poetic take on the subject of sustainability. Elsewhere, Haider Ackermann delivered a mature outing.

Noir’s Ode to Ecology
Kei Ninomiya offered a highly poetic take on the subject of sustainability. Elsewhere, Haider Ackermann delivered a mature outing.

The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
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The BoF Podcast: Moncler CEO Remo Ruffini Talks ‘Genius’ Strategy
Speaking in conversation with Imran Amed, the chief executive of Moncler discusses the outerwear brand's game-changing Genius strategy and why the company now feels more like a start-up.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





