Kean Etro

In Milan, a Return to Tradition
Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.

In Milan, a Return to Tradition
Traditional femininity is making a comeback on the Milanese catwalks, along with the return of timeless classics that hit the mark without screaming ‘fashion,’ reports Angelo Flaccavento.

Should Fashion Shows Tell a Story?
At MSGM and Etro, the storytelling felt forced and was, ultimately, a disservice to the fashion.

Should Fashion Shows Tell a Story?
At MSGM and Etro, the storytelling felt forced and was, ultimately, a disservice to the fashion.

In Milan, Over the Rainbow and Back
Marco De Vincenzo, Etro and Sportmax from day three of Milan Fashion Week.

In Milan, Over the Rainbow and Back
Marco De Vincenzo, Etro and Sportmax from day three of Milan Fashion Week.

An Urban Tingle at Etro
The stress on functionality felt new for Etro, even if its Paisley tribe was as visually complacent, maximalist and rich as ever.

An Urban Tingle at Etro
The stress on functionality felt new for Etro, even if its Paisley tribe was as visually complacent, maximalist and rich as ever.

Etro's Practical Evolution
Mr Etro is trying to evolve, therefore there was an unexpected practical twist to the new collection. Imagine an explorer climbing a mountain in a brocade duvet and you've got the picture.

Etro's Practical Evolution
Mr Etro is trying to evolve, therefore there was an unexpected practical twist to the new collection. Imagine an explorer climbing a mountain in a brocade duvet and you've got the picture.

The Evolution of Etro's Hippie Sophisticates
Veronica Etro is aiming to bring the label's sense of opulence and sophistication closer to the street — and she is succeeding

The Evolution of Etro's Hippie Sophisticates
Veronica Etro is aiming to bring the label's sense of opulence and sophistication closer to the street — and she is succeeding


Ode to Wild Nature
A more focused and less flamboyant expression made for a fresh output from Kean Etro.

Ode to Wild Nature
A more focused and less flamboyant expression made for a fresh output from Kean Etro.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.

Cowboys Come to Milan
Western motifs and escapes to nature loosen up the proceedings in Milan.