Katia Beauchamp
Birchbox Finds Cute Boxes Filled With Makeup Are Not Enough
As it seeks a bigger slice of America's $16 billion prestige beauty industry, Birchbox is struggling to become a full-spectrum retailer rather than just a precious peddler of monthly subscription boxes.
Birchbox Finds Cute Boxes Filled With Makeup Are Not Enough
As it seeks a bigger slice of America's $16 billion prestige beauty industry, Birchbox is struggling to become a full-spectrum retailer rather than just a precious peddler of monthly subscription boxes.
Birchbox to Start Selling Its Own Beauty Products
Birchbox made its mark by sticking other brands' samples inside the namesake boxes subscribers receive each month. Now, it will be adding its own in-house makeup for the first time.
Birchbox to Start Selling Its Own Beauty Products
Birchbox made its mark by sticking other brands' samples inside the namesake boxes subscribers receive each month. Now, it will be adding its own in-house makeup for the first time.