Kasper Rørsted
Chief Executive, Adidas Group
The newly appointed chief executive of Adidas Group is charged with reinvigorating Reebok, and continuing his strong track record at Adidas.
Adidas Plays Down Impact of World Cup on Sales
CEO Kasper Rorsted said the soccer competition was still very important for promoting the brand but had become less crucial for driving sales.
Adidas Plays Down Impact of World Cup on Sales
CEO Kasper Rorsted said the soccer competition was still very important for promoting the brand but had become less crucial for driving sales.
How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
How Adidas Converted the Cool Kids
With a strategy rooted in speed, cities and open source, the German sportswear giant has won cultural cred, surpassing arch-rival Nike in the eyes of the young consumers who drive the sneaker market.
Adidas CEO Says Top Team Now 'Ideal' After Management Shakeout
Chief executive Kasper Rorsted said his top team was now complete after the departure of two executives who served for years under his predecessor and the appointment of the first woman to the executive board since 1993.
Adidas CEO Says Top Team Now 'Ideal' After Management Shakeout
Chief executive Kasper Rorsted said his top team was now complete after the departure of two executives who served for years under his predecessor and the appointment of the first woman to the executive board since 1993.
Adidas Sells Golf Businesses to Focus on Core Brands
The world’s second largest sport apparel company said it is focusing on its core brands, having already announced its intention to sell the golf companies by 2016.
Adidas Sells Golf Businesses to Focus on Core Brands
The world’s second largest sport apparel company said it is focusing on its core brands, having already announced its intention to sell the golf companies by 2016.
Adidas CEO Sees China Stabilising As US Grows
Kasper Rorsted said he expected to see China's huge operating margin in China to shrink slightly in the long term, while its small US margin grows in the near term.
Adidas CEO Sees China Stabilising As US Grows
Kasper Rorsted said he expected to see China's huge operating margin in China to shrink slightly in the long term, while its small US margin grows in the near term.
Adidas Raises Forecasts as New CEO Plans Fast-Fashion Focus
Adidas' new CEO plans to overhaul the Reebok brand, relocate its head office, close stores and trim jobs as he seeks to turn around a business that’s weighed on the sporting-goods maker for years.
Adidas Raises Forecasts as New CEO Plans Fast-Fashion Focus
Adidas' new CEO plans to overhaul the Reebok brand, relocate its head office, close stores and trim jobs as he seeks to turn around a business that’s weighed on the sporting-goods maker for years.
Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics
This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.
Social Goods | Fashion's Silence Over US Immigration Ban, Influencers and Ethics
This week, the fashion industry has remained largely silent regarding Trump's #Muslimban, and how social media influencers fail to speak out against the murky ethics of the fashion they promote.
Adidas CEO's Concern for Europe's Political Failure
"From the viewpoint of business I have no fear, but politically-speaking, I am very concerned that Europe is not capable of solving its problems," Rorsted said in an interview with Die Welt.
Adidas CEO's Concern for Europe's Political Failure
"From the viewpoint of business I have no fear, but politically-speaking, I am very concerned that Europe is not capable of solving its problems," Rorsted said in an interview with Die Welt.
Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief
Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.
Europe’s Weak Economy Is ‘Core Worry’ for Adidas Chief
Rorsted’s concern contrasts with recent signs that the euro area may be set for a pick-up in economic momentum.
New Adidas CEO Sets Off in Pursuit of Nike
Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.
New Adidas CEO Sets Off in Pursuit of Nike
Closing the gap on clear market leader Nike is the challenge facing new Adidas boss Kasper Rorsted when the Dane takes charge of the world's second biggest sportswear brand from the start of October.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
