Karla Otto
Founder, Karla Otto PR
The German PR guru leads her eponymous international agency and handles press, runway production and showrooms for over 70 global brands.
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
A New Generation of Fashion PRs Steps Out
A number of mid- and senior-level publicists trained at traditional PR agencies are launching small consultancies promising a more individualised and holistic approach. What are the results?
Power Moves | Spring Hires Media President, Balenciaga Taps Daniel Motta Mello
This week, Matthew Starker has joined Spring as president, media and original content, while Balenciaga has tapped Daniel Motta Mello to head up brand PR and communications in the Americas.
Power Moves | Spring Hires Media President, Balenciaga Taps Daniel Motta Mello
This week, Matthew Starker has joined Spring as president, media and original content, while Balenciaga has tapped Daniel Motta Mello to head up brand PR and communications in the Americas.
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
Want a Job in Fashion PR and Marketing?
BoF shares advice from some of fashion’s most influential PR and Marketing entrepreneurs, including Karla Otto, Daniel Marks and Pierre Rougier, and selects 10 of the best career opportunities now live on BoF Careers.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
The Changing Face of Fashion PR
Twelve of the industry's biggest public relations authorities speak to BoF about the shifts upending the fashion communications business.
J.Crew’s ‘Fast Fashion’ Pivot
The era of the ‘merchant prince’ is giving way to a new reality where technology-driven supply chains are as important as design. Can J.Crew adapt?
J.Crew’s ‘Fast Fashion’ Pivot
The era of the ‘merchant prince’ is giving way to a new reality where technology-driven supply chains are as important as design. Can J.Crew adapt?
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
BoF Exclusive | Karla Otto Merges with Asia-Based K2
The agencies are forming a new entity called The Independents, but will continue to serve clients under their respective brand names.
Karla Otto: 'Communication Is More Important Than It Used to Be'
German PR guru Karla Otto tells Tim Blanks about her early days representing Jean Paul Gaultier and Jil Sander, and the state of fashion communications today.
Karla Otto: 'Communication Is More Important Than It Used to Be'
German PR guru Karla Otto tells Tim Blanks about her early days representing Jean Paul Gaultier and Jil Sander, and the state of fashion communications today.
Where Does the Business of Street Style Go From Here?
The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.
Where Does the Business of Street Style Go From Here?
The multi-million dollar business of street style has hit saturation point. BoF talks to the photographers, editors, designers and influencers who make the market on how they are evolving their strategies.
Will Lab-Grown Stones Save or Sink the Troubled Diamond Market?
With the help of a network of close-knit fashion insiders, start-ups like Diamond Foundry and Vrai & Oro are betting that manmade stones will re-energise the diamond market.
Will Lab-Grown Stones Save or Sink the Troubled Diamond Market?
With the help of a network of close-knit fashion insiders, start-ups like Diamond Foundry and Vrai & Oro are betting that manmade stones will re-energise the diamond market.
Around the World in 81 Designers
BoF spotlights the countries making the biggest mark at London’s sixth annual International Fashion Showcase.
Around the World in 81 Designers
BoF spotlights the countries making the biggest mark at London’s sixth annual International Fashion Showcase.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
