Karla Martinez
Head of Content, Vogue Mexico & Vogue Latin America
The experienced editor is bringing a more nuanced approach to Condé Nast’s coverage of the Latin American market.
Karla Martinez is the head of content of Vogue Mexico and Vogue Latin America.
Martinez took on her post at Vogue just over a month after joining the team as associate editor, which was part of a wider strategy to make the separate editions more accessible to readers across Latin American markets. Since Martinez began her role, Vogue Mexico and Latin America has had a huge growth in digital traffic, becoming one of the top five in traffic for wholly owned and operated Vogue magazines.
“We all speak Spanish but we’re very different culturally, so one of my biggest challenges is to be sure that we’re speaking to these different countries,” she told BoF. “Especially now that the Latin American region has really come into its own in terms of local fashion.”
After studying at the University of Arizona, Martinez moved to New York, interning for different fashion companies before landing her first position. Prior to Vogue, she held the role of fashion market and accessories director of W magazine, as well as doing stints at Vogue, Elle, Interview and T Magazine.
In 2010, Martinez was a part of a group that started “Project Paz”, a charity that fundraises to support young victims affected by drug-related violence in Mexico. To date, the organisation has helped over 6000 children.
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The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
The Business of Reggaeton Style
They have swag, sex appeal and their infectious music videos secure billions of views. No wonder brands as diverse as Chanel, Guess and Dolce & Gabbana are waking up to the influence of these Latin music megastars.
The Growing Power of Latin Fashion Media
Latin America boasts a colourful deck of beloved, local magazines that continue to persuade loyal readers to buy fashion and luxury, despite turbulent times for print media.
The Growing Power of Latin Fashion Media
Latin America boasts a colourful deck of beloved, local magazines that continue to persuade loyal readers to buy fashion and luxury, despite turbulent times for print media.
Latin America's Fashion Business Billionaires
At least 30 percent of Latin American billionaires can thank the fashion business for part of their fortunes. But how did these fascinating characters get to the top?
Latin America's Fashion Business Billionaires
At least 30 percent of Latin American billionaires can thank the fashion business for part of their fortunes. But how did these fascinating characters get to the top?
Katie Grand Joins W Magazine
Editor-in-chief Stefano Tonchi tells BoF about a new chapter at W as Grand signs on as contributing fashion creative director, following the departure of Edward Enninful to British Vogue.
Katie Grand Joins W Magazine
Editor-in-chief Stefano Tonchi tells BoF about a new chapter at W as Grand signs on as contributing fashion creative director, following the departure of Edward Enninful to British Vogue.
Latin America's $160 Billion Fashion Opportunity
The fashion market in Latin America is bigger than the Middle East and growing as fast as Asia. But will industry leaders continue to invest as much as the region needs to realise its full potential?
Latin America's $160 Billion Fashion Opportunity
The fashion market in Latin America is bigger than the Middle East and growing as fast as Asia. But will industry leaders continue to invest as much as the region needs to realise its full potential?
Mexico’s Luxury Market Might Actually Benefit From Trump
Wall or no wall, Mexico’s luxury market is thriving with a little unexpected help from the country’s arch nemesis: the President of the United States. But there's still cause for concern.
Mexico’s Luxury Market Might Actually Benefit From Trump
Wall or no wall, Mexico’s luxury market is thriving with a little unexpected help from the country’s arch nemesis: the President of the United States. But there's still cause for concern.
‘Dominican Power’ on the Catwalk
A wave of new models from the Dominican Republic are scoring major campaigns and runway gigs at fashion week. But what — or who — is really behind their unstoppable ascent?
‘Dominican Power’ on the Catwalk
A wave of new models from the Dominican Republic are scoring major campaigns and runway gigs at fashion week. But what — or who — is really behind their unstoppable ascent?
The Changing Faces of Vogue
Alexandra Shulman's departure from British Vogue comes after new appointments at several international editions of the magazine, presenting a unique opportunity for Condé Nast to reboot the brand for today’s media reality.
The Changing Faces of Vogue
Alexandra Shulman's departure from British Vogue comes after new appointments at several international editions of the magazine, presenting a unique opportunity for Condé Nast to reboot the brand for today’s media reality.
Karla Martinez's 2017: Latin American Fashion Will Come Into its Own
Latin American designers and smaller Latin American fashion weeks have the opportunity to grow in 2017, says the editor-in-chief of Vogue Mexico and Vogue Latin America.
Karla Martinez's 2017: Latin American Fashion Will Come Into its Own
Latin American designers and smaller Latin American fashion weeks have the opportunity to grow in 2017, says the editor-in-chief of Vogue Mexico and Vogue Latin America.
The Enduring Appeal of Pajama Dressing
Pajama dressing has become an unlikely but enduring high fashion trend with several years now under its belt and little sign of slowing down. BoF reports.
The Enduring Appeal of Pajama Dressing
Pajama dressing has become an unlikely but enduring high fashion trend with several years now under its belt and little sign of slowing down. BoF reports.
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The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
