Karl-Johan Persson
Chairman, H&M
Part of the H&M family, he was behind the company’s sustainability campaign as chief executive.


H&M Profits Tumble After Summer Discounts Hurt Margins
Pretax profit fell 20 percent for the three months to August 31, as young shoppers purchasing online leaves vast quantities of unsold inventory in stores.

H&M Profits Tumble After Summer Discounts Hurt Margins
Pretax profit fell 20 percent for the three months to August 31, as young shoppers purchasing online leaves vast quantities of unsold inventory in stores.

Fast Fashion Slow to E-Commerce
Can fast fashion disrupters Zara and H&M save themselves from digital disruption?

Fast Fashion Slow to E-Commerce
Can fast fashion disrupters Zara and H&M save themselves from digital disruption?

H&M Second-Quarter Profit Beats Expectations
The fashion retailer said on Thursday pretax profit grew by 10 percent from a year earlier, helped by store expansion and cost control, but said many major markets remained challenging.

H&M Second-Quarter Profit Beats Expectations
The fashion retailer said on Thursday pretax profit grew by 10 percent from a year earlier, helped by store expansion and cost control, but said many major markets remained challenging.

Are Fast Fashion Disruptors in Danger of Disruption?
The Asian and European fast fashion giants that disrupted American retail are now themselves feeling pressure.

Are Fast Fashion Disruptors in Danger of Disruption?
The Asian and European fast fashion giants that disrupted American retail are now themselves feeling pressure.

H&M Invests in Supply Chain as Fashion Rivalry Intensifies
After years of hectic expansion across the world, H&M's profitability has faltered as Inditex and online specialist ASOS gain an edge in fast fashion.

H&M Invests in Supply Chain as Fashion Rivalry Intensifies
After years of hectic expansion across the world, H&M's profitability has faltered as Inditex and online specialist ASOS gain an edge in fast fashion.

BoF Exclusive | H&M Launches New Brand: Arket
BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."

BoF Exclusive | H&M Launches New Brand: Arket
BoF can exclusively reveal that the Swedish fast-fashion giant is launching a new brand rooted in "style beyond trend."

H&M Q1 Profit Hit by Markdowns and Currency Effects
Hennes & Mauritz posted a 30 percent drop in first-quarter pretax profit on Wednesday due to markdowns and a stronger US dollar, although the results were slightly better than expected.

H&M Q1 Profit Hit by Markdowns and Currency Effects
Hennes & Mauritz posted a 30 percent drop in first-quarter pretax profit on Wednesday due to markdowns and a stronger US dollar, although the results were slightly better than expected.

H&M Earnings Miss Estimates as Stronger Dollar Boosts Costs
Hennes & Mauritz AB reported fourth-quarter earnings that missed analysts’ estimates as the clothing retailer’s margins suffered from the strength of the dollar.

H&M Earnings Miss Estimates as Stronger Dollar Boosts Costs
Hennes & Mauritz AB reported fourth-quarter earnings that missed analysts’ estimates as the clothing retailer’s margins suffered from the strength of the dollar.

At End of Season, BoF Spotlight Designers Shine
From Vetements' Demna Gvasalia to Edgardo Osorio to Yang Li, several of BoF’s Spotlight designers are making industry waves.

At End of Season, BoF Spotlight Designers Shine
From Vetements' Demna Gvasalia to Edgardo Osorio to Yang Li, several of BoF’s Spotlight designers are making industry waves.

H&M’s Next Target: The Indian Middle Class
Five years behind Zara, the Swedish high-street giant has opened its first store in India. BoF meets CEO Karl-Johan Persson to talk strategy and stratification in the Indian subcontinent.

H&M’s Next Target: The Indian Middle Class
Five years behind Zara, the Swedish high-street giant has opened its first store in India. BoF meets CEO Karl-Johan Persson to talk strategy and stratification in the Indian subcontinent.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




