Karl-Johan Persson
Chairman, H&M
Part of the H&M family, he was behind the company’s sustainability campaign as chief executive.


H&M Hires Cambridge Analytica Whistleblower Christopher Wylie
Wylie has signed a consultancy contract to help H&M get better data insights on customers, products and markets.

H&M Hires Cambridge Analytica Whistleblower Christopher Wylie
Wylie has signed a consultancy contract to help H&M get better data insights on customers, products and markets.

H&M Shares Rise Despite Profits Falling
Swedish retailer reported a 19 percent fall in operating profit due to inventory issues, yet the company's shares jumped 13 percent.

H&M Shares Rise Despite Profits Falling
Swedish retailer reported a 19 percent fall in operating profit due to inventory issues, yet the company's shares jumped 13 percent.

H&M Tests New Store Concept
At a spruced-up pilot store in Stockholm, the chain is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.

H&M Tests New Store Concept
At a spruced-up pilot store in Stockholm, the chain is testing new concepts that mark a break with its past, and partly echo some tactics already deployed by rivals to attract shoppers.

H&M Second-Quarter Profits Decline
Profit slumped 22 percent to $670 million as the retailer struggles to adapt to the new digital landscape.

H&M Second-Quarter Profits Decline
Profit slumped 22 percent to $670 million as the retailer struggles to adapt to the new digital landscape.

How H&M Is Rethinking Its Flagships
With its biggest ever French store, set to open in Paris on June 20, the Swedish fast fashion group is introducing new experiences and services to revive foot traffic, while boosting its online presence.

How H&M Is Rethinking Its Flagships
With its biggest ever French store, set to open in Paris on June 20, the Swedish fast fashion group is introducing new experiences and services to revive foot traffic, while boosting its online presence.

Hedge Funds Raise Bets Against H&M After Worst Year Since 2000
Short trading data shows hedge funds are expecting the Swedish fashion retailer to keep falling.

Hedge Funds Raise Bets Against H&M After Worst Year Since 2000
Short trading data shows hedge funds are expecting the Swedish fashion retailer to keep falling.

H&M Investors Are Worried Management Is Overlooking the Obvious
With the value of their H&M shares down about 45 percent since the end of 2016, investors are wondering whether the retailer is aware its clothes seem to be going out of fashion.

H&M Investors Are Worried Management Is Overlooking the Obvious
With the value of their H&M shares down about 45 percent since the end of 2016, investors are wondering whether the retailer is aware its clothes seem to be going out of fashion.

The Cautionary Tale of H&M and Digital Disruption
The Swedish fast-fashion giant’s poor financial results reflect a range of woes — not least its failure to adapt to a digital world.

The Cautionary Tale of H&M and Digital Disruption
The Swedish fast-fashion giant’s poor financial results reflect a range of woes — not least its failure to adapt to a digital world.

H&M's Biggest Profit Drop in Six Years Puts CEO Under Pressure
H&M's drop in profits adds pressure on chief executive Karl-Johan Persson, who is trying to right the ailing clothing chain after recent slip-ups.

H&M's Biggest Profit Drop in Six Years Puts CEO Under Pressure
H&M's drop in profits adds pressure on chief executive Karl-Johan Persson, who is trying to right the ailing clothing chain after recent slip-ups.

H&M’s Answer to Streetwear Gathers Pace
With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.

H&M’s Answer to Streetwear Gathers Pace
With Weekday, the Swedish fast-fashion group has successfully packaged the politically attuned, streetwear-loving aesthetic of Generation Z.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




