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Luxury

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.

Luxury

Off-White Backer Adds Ambush Brand to Its Portfolio

New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.


Retail

Adidas and Beyoncé to Launch Gender-Neutral Collection

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.

Retail

Adidas and Beyoncé to Launch Gender-Neutral Collection

Adidas has eroded Nike's dominance of the US market in recent years, helped by partnerships with celebrities like Kanye West and Pharrell Williams.


Media

Op-Ed | The End of Fashion Establishment Gatekeepers

A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.

Media

Op-Ed | The End of Fashion Establishment Gatekeepers

A top tier of editors, photographers, stylists and buyers once decided which designers and which trends would dictate a season. But that validation no longer carries the same weight with customers.


Luxury

The Decade When Streetwear Rewrote the Rules of Luxury

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.

Luxury

The Decade When Streetwear Rewrote the Rules of Luxury

As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.


Luxury

Matthew Williams: Don't Call Me a Streetwear Designer

At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.

Luxury

Matthew Williams: Don't Call Me a Streetwear Designer

At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.


Marketing

How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool

Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.

Marketing

How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool

Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.


News & Analysis

What Chika Is Teaching Fashion

The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.

News & Analysis

What Chika Is Teaching Fashion

The self-described ‘big and black, gay and vocal’ rapper from Montgomery, Alabama, went viral for taking Kanye West to task for supporting Donald Trump. Here, she shares her life story and critiques fashion’s attempts at inclusivity.


Retail

Colette’s Sarah Andelman: How to Win at Retail

The consultant and former creative director of the famed Paris concept store that closed in 2017 says that ‘Colette wouldn’t work today.’ Here’s what she thinks resonates with fashion consumers in a post-internet era.

Retail

Colette’s Sarah Andelman: How to Win at Retail

The consultant and former creative director of the famed Paris concept store that closed in 2017 says that ‘Colette wouldn’t work today.’ Here’s what she thinks resonates with fashion consumers in a post-internet era.


Retail

Who Will Buy Barneys?

This week, everyone will be talking about who will buy Barneys New York, the (potential) release of Kanye West's latest album and the protests in Hong Kong. Get your BoF Professional Cheat Sheet.

Retail

Who Will Buy Barneys?

This week, everyone will be talking about who will buy Barneys New York, the (potential) release of Kanye West's latest album and the protests in Hong Kong. Get your BoF Professional Cheat Sheet.


News & Analysis

Dapper Dan, Adut Akech, Pierpaolo Piccioli and Chika Are Our #BoF500 Cover Stars

For the seventh annual BoF 500, we spotlight the change agents who are helping to create a more inclusive fashion industry.

News & Analysis

Dapper Dan, Adut Akech, Pierpaolo Piccioli and Chika Are Our #BoF500 Cover Stars

For the seventh annual BoF 500, we spotlight the change agents who are helping to create a more inclusive fashion industry.