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News & Analysis

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness

No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.

News & Analysis

Op-Ed | Mining the Goth Aesthetic, Fashion Pivots to Darkness

No longer confined to the fringes of fashion, the goth aesthetic is being mined by a wider spectrum of designers, observes Eugene Rabkin.


News & Analysis

In Bloom: 4 Florists Behind Some of Fashion’s Most Dramatic Sets

As designers turn to petals to convey their seasonal message, florists like Mark Colle, Rambert Rigaud, Raquel Corvino and Thierry Boutemy are becoming an increasingly important element of fashion’s creative ecosystem.

News & Analysis

In Bloom: 4 Florists Behind Some of Fashion’s Most Dramatic Sets

As designers turn to petals to convey their seasonal message, florists like Mark Colle, Rambert Rigaud, Raquel Corvino and Thierry Boutemy are becoming an increasingly important element of fashion’s creative ecosystem.


News & Analysis

Are H&M’s High-End Marketing Tactics Paying Off?

There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?

News & Analysis

Are H&M’s High-End Marketing Tactics Paying Off?

There’s little doubt that H&M’s glossy marketing initiatives generate significant consumer buzz. But what impact do they have on the bottom line?


Technology

Online Upstarts Explore a New Model For Fashion Media

In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.

Technology

Online Upstarts Explore a New Model For Fashion Media

In a departure from the traditional model, a number of upstart fashion media companies targeting the Internet generation are taking a dramatically different approach to content, platform and monetisation.


News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in

News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in


News & Analysis

Has Victoria's Secret Solved Fashion's Communications Conundrum?

How the blockbuster Victoria's Secret Fashion Show drives immediate sales impact and what luxury brands can learn.

News & Analysis

Has Victoria's Secret Solved Fashion's Communications Conundrum?

How the blockbuster Victoria's Secret Fashion Show drives immediate sales impact and what luxury brands can learn.


Fashion Week

Autumn/Winter 2009 | The season that was

PARIS, France — As the Autumn/Winter 2009 collections draw to a close, it's time to share some impressions of the fashion week season that was.

Fashion Week

Autumn/Winter 2009 | The season that was

PARIS, France — As the Autumn/Winter 2009 collections draw to a close, it's time to share some impressions of the fashion week season that was.


Fashion Week

Paris Fashion Week | Cavalli's Clash with the Zeitgeist

PARIS, France — On Saturday night, at the grand opening fete for Roberto Cavalli 's new Paris flagship on ritzy rue St Honoré, they were giving out

Fashion Week

Paris Fashion Week | Cavalli's Clash with the Zeitgeist

PARIS, France — On Saturday night, at the grand opening fete for Roberto Cavalli 's new Paris flagship on ritzy rue St Honoré, they were giving out