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News & Analysis

Pop Quiz | Nicholas Kirkwood, Kitsuné, The Chalhoub Group

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Nicholas Kirkwood, Kitsuné, The Chalhoub Group and more.

News & Analysis

Pop Quiz | Nicholas Kirkwood, Kitsuné, The Chalhoub Group

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Nicholas Kirkwood, Kitsuné, The Chalhoub Group and more.


Retail

Très Bien Expands With Winning Blend of Streetwear and Fashion

Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.

Retail

Très Bien Expands With Winning Blend of Streetwear and Fashion

Très Bien’s blend of sneakers, streetwear and high fashion has given rise to a successful men’s e-commerce business and a portfolio of budding fashion brands, with combined revenues set to hit $5.6 million in 2014.


Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.

Marketing

Op-Ed | For Musicians, Fashion’s Double-Edged Sword

The worlds of music and fashion have long embraced each other to mutual benefit. But emerging musicians should tread carefully when courted by the fashion industry, lest they dilute their authenticity and alienate fans, argues Delphine Roche.



Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.

Marketing

Adidas' Ongoing Uphill Battle Against Nike's Cool Factor

Sportswear firm Adidas probably thought it had hit the marketing jackpot when Adidas-sponsored Germany beat Adidas-sponsored Argentina to win the Adidas-sponsored World Cup. But arch rival Nike may have stolen much of its soccer branding thunder.


News & Analysis

Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture

BoF investigates the impact of Run-D.M.C.’s 1986 track "My Adidas" and the beginning of modern hip hop style sensibility, sneaker culture and product endorsements.

News & Analysis

Run-D.M.C.'s 'My Adidas' and the Birth of Hip Hop Sneaker Culture

BoF investigates the impact of Run-D.M.C.’s 1986 track "My Adidas" and the beginning of modern hip hop style sensibility, sneaker culture and product endorsements.


News & Analysis

Pop Quiz | Christopher Bailey, Geoffrey Beene, Floriane de Saint Pierre

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Christopher Bailey, Geoffrey Beene, and more.

News & Analysis

Pop Quiz | Christopher Bailey, Geoffrey Beene, Floriane de Saint Pierre

How well have you read your BoF this week? Test your knowledge of all of the latest news and analysis from around the world of fashion in our Pop Quiz, which covers Christopher Bailey, Geoffrey Beene, and more.


News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.

News & Analysis

How Marcelo Burlon Built County of Milan

BoF columnist Susanna Lau examines how Marcelo Burlon built a budding multi-category streetwear business based on authenticity, social media and a little help from his friends.


News & Analysis

Week in Review | Margaret Howell, YSL Film, Costume Collaborations, Mayfair Moves, Vogue is Not Dead

BoF editor-in-chief Imran Amed recaps the week in the business of fashion.


News & Analysis

Op-Ed | No, Vogue Is Not Dead

The April 2014 cover of American Vogue, featuring Kanye West and Kim Kardashian, proves that media now belongs to the people — but Vogue is not dead, writes Bonnie Morrison.

News & Analysis

Op-Ed | No, Vogue Is Not Dead

The April 2014 cover of American Vogue, featuring Kanye West and Kim Kardashian, proves that media now belongs to the people — but Vogue is not dead, writes Bonnie Morrison.