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Marketing

Pharrell, Not Kanye, Is Boosting Adidas

Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.

Marketing

Pharrell, Not Kanye, Is Boosting Adidas

Céline designer Phoebe Philo is also helping, as nondescript kicks from the 1970s become a multibillion dollar business.


Fashion Week

A Season Like No Other

Between Tommy Hilfiger's shift to direct-to-consumer shows and Kanye West's music-infused fashion spectacle for Yeezy 3, it's clear that the tectonics of the fashion system are shifting.

Fashion Week

A Season Like No Other

Between Tommy Hilfiger's shift to direct-to-consumer shows and Kanye West's music-infused fashion spectacle for Yeezy 3, it's clear that the tectonics of the fashion system are shifting.


Fashion Week

Kanye West Stops Time

For Yeezy Season 3, Kanye West made the statement of the season before it's even really underway.

Fashion Week

Kanye West Stops Time

For Yeezy Season 3, Kanye West made the statement of the season before it's even really underway.


News & Analysis

Adidas' CEO Needs to Borrow a Trick From Zara

Kanye West's Yeezy trainers are some of the hottest around right now. But Adidas, which produces them, just isn't fashionable enough.

News & Analysis

Adidas' CEO Needs to Borrow a Trick From Zara

Kanye West's Yeezy trainers are some of the hottest around right now. But Adidas, which produces them, just isn't fashionable enough.


News & Analysis

Joerg Koch Defies Content-Commerce Orthodoxy

BoF talks to the Berlin-based cultural polymath and founder of cerebral indie magazine 032c on the relationship between creativity and commerce and becoming the editor-in-chief of global e-commerce site Ssense.

News & Analysis

Joerg Koch Defies Content-Commerce Orthodoxy

BoF talks to the Berlin-based cultural polymath and founder of cerebral indie magazine 032c on the relationship between creativity and commerce and becoming the editor-in-chief of global e-commerce site Ssense.


Technology

German Robots to Make First Adidas Running Shoes in 2016

A German factory operated largely by robots will make its first 500 pairs of running shoes for Adidas early next year as the sportswear company seeks to cut labour costs and speed up delivery to fashion-conscious consumers.

Technology

German Robots to Make First Adidas Running Shoes in 2016

A German factory operated largely by robots will make its first 500 pairs of running shoes for Adidas early next year as the sportswear company seeks to cut labour costs and speed up delivery to fashion-conscious consumers.


Sustainability

Katharine Hamnett and Kanye West’s Unlikely Friendship

Over lunch, the ‘80s maverick designer and pioneer of sustainable fashion tells Tim Blanks about allowing Kanye West to ‘sample’ her archive — the latest radical step in one of fashion's most unconventional careers.

Sustainability

Katharine Hamnett and Kanye West’s Unlikely Friendship

Over lunch, the ‘80s maverick designer and pioneer of sustainable fashion tells Tim Blanks about allowing Kanye West to ‘sample’ her archive — the latest radical step in one of fashion's most unconventional careers.


News & Analysis

Juergen Teller: 'Popularity Doesn’t Interest Me Whatsoever'

In a revealing conversation with Tim Blanks, the photographer realises that his singular approach and aesthetic sensibility still has the power of mass appeal.

News & Analysis

Juergen Teller: 'Popularity Doesn’t Interest Me Whatsoever'

In a revealing conversation with Tim Blanks, the photographer realises that his singular approach and aesthetic sensibility still has the power of mass appeal.


News & Analysis

How NBA Star Russell Westbrook Is Changing How Men’s Fashion Works

Once mocked for his garish outfits and lenseless eyeglasses, the Oklahoma City point guard is designing clothes for Barneys and updating the way Nike markets to men.

News & Analysis

How NBA Star Russell Westbrook Is Changing How Men’s Fashion Works

Once mocked for his garish outfits and lenseless eyeglasses, the Oklahoma City point guard is designing clothes for Barneys and updating the way Nike markets to men.


Financial Markets

Why Isn’t There an Italian LVMH?

As LVMH, Richemont and Kering enter a period of consolidation, there is no Italian conglomerate to take them on in the fight for ownership of Italy’s brands. Why?

Financial Markets

Why Isn’t There an Italian LVMH?

As LVMH, Richemont and Kering enter a period of consolidation, there is no Italian conglomerate to take them on in the fight for ownership of Italy’s brands. Why?