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Adidas Agrees Long-Term Partnership With Kanye West
Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear company poached from arch rival Nike in 2013, helping to revive its business in the US market.
Adidas Agrees Long-Term Partnership With Kanye West
Adidas has agreed a new long-term partnership with singer-turned-designer Kanye West, who the German sportswear company poached from arch rival Nike in 2013, helping to revive its business in the US market.
Brand Ellen: Can Happiness Sell Clothes?
Inside Ellen Degeneres' new direct-to-consumer recipe for selling fashion and lifestyle products.
Brand Ellen: Can Happiness Sell Clothes?
Inside Ellen Degeneres' new direct-to-consumer recipe for selling fashion and lifestyle products.
The Outdoor ‘Dad Brands’ Tapping Urban Youth
Outerwear brands like The North Face and Columbia are finding new levers of growth among a young, urban consumer demographic.
The Outdoor ‘Dad Brands’ Tapping Urban Youth
Outerwear brands like The North Face and Columbia are finding new levers of growth among a young, urban consumer demographic.
What You May Have Missed This Week
BoF brings you the top seven fashion news and analysis stories of the week.
What You May Have Missed This Week
BoF brings you the top seven fashion news and analysis stories of the week.
What You May Have Missed This Week
BoF brings you the top eight fashion news and analysis stories of the week.
What You May Have Missed This Week
BoF brings you the top eight fashion news and analysis stories of the week.
Concert ‘Merch’ Comes of Age
As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.
Concert ‘Merch’ Comes of Age
As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.
Can SurfStitch Resuscitate the Surfwear Industry?
Shares of Billabong and Quiksilver, the surfwear industry's biggest labels, surged to records in 2007, then crashed. A young, ambitious player has hopes of reviving the salty dream.
Can SurfStitch Resuscitate the Surfwear Industry?
Shares of Billabong and Quiksilver, the surfwear industry's biggest labels, surged to records in 2007, then crashed. A young, ambitious player has hopes of reviving the salty dream.
Power Moves | Punch Hutton Leaves Vanity Fair, Mulberry Group Finance Director, Yeezy President
BoF compiles the most important professional moves of the week.
Power Moves | Punch Hutton Leaves Vanity Fair, Mulberry Group Finance Director, Yeezy President
BoF compiles the most important professional moves of the week.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
Op-Ed | Whites-Only Policy at Vetements and Balenciaga
For someone whose design work has been dubbed ‘revolutionary’ in fashion circles, Demna Gvasalia’s all-white casting is shockingly out of touch with today’s global reality, argues Jason Campbell.
The Total Look at Balmain
Olivier Rousteing’s show drove home a repetition of decorative outfits that rarely seem digestible as single garments, but rather arrive fully formed as a suctioned, belted, total look.
The Total Look at Balmain
Olivier Rousteing’s show drove home a repetition of decorative outfits that rarely seem digestible as single garments, but rather arrive fully formed as a suctioned, belted, total look.