Skip to main content

Kaia Gerber

Model

The daughter of supermodel Cindy Crawford is quickly climbing the Gen Z fashion ranks, fronting campaigns by Miu Miu and Marc Jacobs Beauty.

Kaia Gerber
Marketing

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.

Marketing

How to Grow a Brand Beyond a Buzz Moment

An “It” product or hot new brand can easily disappear from Instagram feeds within days, if not hours. Here’s how brands can turn an unexpected viral moment into long-term growth.


Fashion Week

At Sacai, One World

Chitose Abe’s work has a wilful eroticism that you won’t find anywhere else in Japanese fashion and it was this that ultimately gave her latest collection its groove.

Fashion Week

At Sacai, One World

Chitose Abe’s work has a wilful eroticism that you won’t find anywhere else in Japanese fashion and it was this that ultimately gave her latest collection its groove.


Fashion Week

Raw Meets Polished at Givenchy

Clare Waight Keller wanted to play with contrasts, and the payoff would have been the opposites attracting, reconciling. But that didn’t happen here.

Fashion Week

Raw Meets Polished at Givenchy

Clare Waight Keller wanted to play with contrasts, and the payoff would have been the opposites attracting, reconciling. But that didn’t happen here.


Fashion Week

Drama on the Mind at Givenchy

While the inspiration was raw, Clare Waight Keller's collection offered a more refined vision captivated by an element of theatre — clothes for alt-Hollywood.

Fashion Week

Drama on the Mind at Givenchy

While the inspiration was raw, Clare Waight Keller's collection offered a more refined vision captivated by an element of theatre — clothes for alt-Hollywood.


Fashion Week

The Book of Chanel

With a library-themed show, Virginie Viard, Karl Lagerfeld’s anointed successor, proved that the storied French house was safe in her hands.

Fashion Week

The Book of Chanel

With a library-themed show, Virginie Viard, Karl Lagerfeld’s anointed successor, proved that the storied French house was safe in her hands.


News & Analysis

Why Most Luxury Brands Still Hire Underage Models

While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.

News & Analysis

Why Most Luxury Brands Still Hire Underage Models

While Kering moved to ban all models under 18, some of the biggest fashion companies haven’t followed suit.


Luxury

Versace’s New Owner Plans to Build America’s Answer to LVMH. It Has a Long Way to Go.

Capri chief John Idol reveals his strategy for the budding luxury group that owns Michael Kors, Versace and Jimmy Choo.

Luxury

Versace’s New Owner Plans to Build America’s Answer to LVMH. It Has a Long Way to Go.

Capri chief John Idol reveals his strategy for the budding luxury group that owns Michael Kors, Versace and Jimmy Choo.


Fashion Week

Sensing the Great Beyond at Valentino

Pierpaolo Piccioli is making a habit of showing stupendously beautiful couture collections, overwhelming reason with transcendent grandeur.

Fashion Week

Sensing the Great Beyond at Valentino

Pierpaolo Piccioli is making a habit of showing stupendously beautiful couture collections, overwhelming reason with transcendent grandeur.


Fashion Week

Celebrating Togetherness at Sacai

It wasn’t an epic collection, but the fascination of Sacai endures in its trend-proof oddity and in the secret surprises that are insinuated into its menswear.

Fashion Week

Celebrating Togetherness at Sacai

It wasn’t an epic collection, but the fascination of Sacai endures in its trend-proof oddity and in the secret surprises that are insinuated into its menswear.


News & Analysis

Adut Akech: 'I Will Always Be a Refugee'

From living in a Kenyan refugee camp to travelling the globe as an international top model, the industry’s name to watch reveals her journey onstage at VOICES.

News & Analysis

Adut Akech: 'I Will Always Be a Refugee'

From living in a Kenyan refugee camp to travelling the globe as an international top model, the industry’s name to watch reveals her journey onstage at VOICES.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo