Kadri Karolin Kõuts
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China
6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.

6 Ways to Boost Sales During the 618 Shopping Festival
With billions of dollars of merchandise sold by more than one hundred thousand brands, China’s discount-focused shopping festivals are impossible to ignore but difficult to get right. Here are six ways to make them work.