Juan Costa Paz & Nordine Benotmane
Co-Founders, Convoy
The co-founders of Paris-based creative agency Convoy have helped to create powerful fashion moments for clients from Miu Miu to Vogue.

Juan Costa Paz and Nordine Benotmane are the co-founders and respectively, chief creative officer and design director at Convoy, a creative and brand agency. Costa Paz and Benotmane have become prominent figures in the fashion industry for their leadership, pioneering approach to creative direction and dedication to fostering inclusivity and nurturing emerging talent.
Costa Paz has a background in the arts and design. His leadership at Convoy has been instrumental in securing partnerships with prestigious brands such as Vogue, Dior Homme and Gucci. Under his guidance, Convoy has become synonymous with cutting-edge campaigns that resonate on a global scale. Nordine Benotmane has bridged the gap between creative design and brand strategy. His experience includes roles at Louis Vuitton, Martine Rose, and Kenzo, where he championed young talent and pushed for a more inclusive narrative within the fashion industry.
Together, Costa Paz and Benotmane have transformed Convoy into a hub of creativity. Their ongoing contributions to the industry reflect a deep commitment to innovation, inclusivity, and the nurturing of the next generation of creative talents.
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Exclusive: ‘Love’ Magazine Relaunches Under New Creative Direction
Convoy co-founders Juan Costa Paz and Nordine Benotmane are relaunching the magazine’s biannual issues along with special editions, events and merch in an aim to recapture the franchise spirit of its popular advent calendars.

Exclusive: ‘Love’ Magazine Relaunches Under New Creative Direction
Convoy co-founders Juan Costa Paz and Nordine Benotmane are relaunching the magazine’s biannual issues along with special editions, events and merch in an aim to recapture the franchise spirit of its popular advent calendars.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





