Skip to main content

Joseph Einhorn

Founder & Chief Executive, The Fancy

Involved in start-ups since the age of 16, he founded the social commerce platform and secured investment from François-Henri Pinault, amongst others.

Joseph Einhorn

Joseph Einhorn, the founder of social e-commerce platform The Fancy, started his first business aged 16, in New York. He is now the chief executive of one of the most buzzed about Internet companies. Einhorn is also the founder of loot, a family entertainment company, and resale platform The Archivist.

He told Complex  “First there was Tumblr, where you see a cool image of something, and then you have a dead-end. Then there's Pinterest, which is similar, and then there's us, but we have a price tag. We've been laser-focused on stuff you can really buy and places you can actually visit or experience, but it's based on the social curation that users already know how to do from these other sites.”

In September of this year it was revealed that Richard C. Perry, who owns a controlling stake in Barneys New York, injected  $7 million into The Fancy, bringing the total amount of capital raised in the company’s latest round of funding to $60 million, having already raised $53 million from investors including American Express Co., billionaire Len Blavatnik and actor Will Smith. Einhorn had also previously secured investment from François-Henri Pinault. 

In 2013, The Fancy was valued at $600 million dollars. According to figures, provided to BoF by Mr Einhorn, the business was turning over about $100,000 a day, approximately $3 million a month.

In a 2012 interview with Hypebeast, Einhorn said that Fancy seeks to become "the new Amazon.com" by creating a social e-commerce platform where users can interact with one another to explore, discover, and purchase items. The entrepreneur also launched Loot, a child-friendly comic book store, in New York in July 2019. 

His company’s board now includes Pinault, Edward Gilligan, the president of American Express and Jack Dorsey, Twitter Inc.’s founder.

Career History

VITAL STATISTICS

NATIONALITYAmerican
LOCATIONUnited States
MEMBER SINCE2013

Find out more

Latest News & Analysis
Technology

One Cart to Rule Them All

Online innovators are building universal checkouts that let consumers buy products from multiple brands and retailers, all in one place.

Technology

One Cart to Rule Them All

Online innovators are building universal checkouts that let consumers buy products from multiple brands and retailers, all in one place.



Technology

BoF Exclusive | The Fancy Raises Additional Funding From Owner of Barneys New York

BoF has learned that social commerce site The Fancy has raised an additional $7 million from a group of investors including Richard C Perry, owner of Barneys New York, and his son David Perry, who works at The Fancy.

Technology

BoF Exclusive | The Fancy Raises Additional Funding From Owner of Barneys New York

BoF has learned that social commerce site The Fancy has raised an additional $7 million from a group of investors including Richard C Perry, owner of Barneys New York, and his son David Perry, who works at The Fancy.


Technology

The Store is Everywhere

BoF looks into the fast-approaching future of "everywhere computing" and the implications for retailers.

Technology

The Store is Everywhere

BoF looks into the fast-approaching future of "everywhere computing" and the implications for retailers.



Technology

Amidst a Profusion of Fashion E-Commerce Models, What’s Working?

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.

Technology

Amidst a Profusion of Fashion E-Commerce Models, What’s Working?

In recent years, we’ve seen a veritable renaissance in online fashion retail, with venture money pouring into fashion e-commerce companies with a wide range of models. In the first of a series of articles on the current state of fashion e-commerce, sponsored by e-commerce software and platform solutions company Magento, BoF examines some of the models getting the most traction.


Technology

The Next Chapter of Content and Commerce Integration

NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator

Technology

The Next Chapter of Content and Commerce Integration

NEW YORK, United States — Since the very birth of fashion magazines at the end of the 19th century, editorial content has been a powerful generator


News & Analysis

CEO Talk | François-Henri Pinault, Chairman and Chief Executive Officer, PPR

On the day of the official announcement of a major joint-venture between PPR and YOOX Group, BoF’s Imran Amed speaks to PPR chief executive officer François-Henri Pinault for a global exclusive interview on how the new partnership fits into Mr Pinault’s digital vision for PPR.

News & Analysis

CEO Talk | François-Henri Pinault, Chairman and Chief Executive Officer, PPR

On the day of the official announcement of a major joint-venture between PPR and YOOX Group, BoF’s Imran Amed speaks to PPR chief executive officer François-Henri Pinault for a global exclusive interview on how the new partnership fits into Mr Pinault’s digital vision for PPR.

What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo