Skip to main content

Jonny Johansson

Founder, Acne Studios

Starting with a range of 100 pairs of unisex denim, he and his partners created a Swedish cult lifestyle brand that has expanded globally.

Jonny Johansson
Fashion Week

Acne’s Damp Summer

A convincing and compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts.

Fashion Week

Acne’s Damp Summer

A convincing and compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts.


Fashion Week

Catching Poison Ivy at Acne

Acne's latest collection tapped the stage energy of The Cramps, especially the interplay between husband and wife duo Lux Interior and Poison Ivy.

Fashion Week

Catching Poison Ivy at Acne

Acne's latest collection tapped the stage energy of The Cramps, especially the interplay between husband and wife duo Lux Interior and Poison Ivy.


Fashion Week

Memories Of Military Service

The collection merged sharp lines, 1940s tailoring and offbeat touches.

Fashion Week

Memories Of Military Service

The collection merged sharp lines, 1940s tailoring and offbeat touches.


Fashion Week

Igniting Demand in Paris

From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.

Fashion Week

Igniting Demand in Paris

From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.


Fashion Week

Girl Gangs

Shown on five groups of girls, the brand's twisted classics struck a winning balance between newness and familiarity.

Fashion Week

Girl Gangs

Shown on five groups of girls, the brand's twisted classics struck a winning balance between newness and familiarity.


Fashion Week

Acne Studios Finds Its Groove

After several seasons of jumping around, Acne's Jonny Johansson asserted a clearer design vision with a personal collection centred on music.

Fashion Week

Acne Studios Finds Its Groove

After several seasons of jumping around, Acne's Jonny Johansson asserted a clearer design vision with a personal collection centred on music.


Workplace & Talent

This Week on BoF Careers: Acne Studios, Thom Browne, Roksanda

LONDON, United Kingdom – This week, we have three exciting new partners joining BoF Careers, the global marketplace for fashion talent. Swedish brand

Workplace & Talent

This Week on BoF Careers: Acne Studios, Thom Browne, Roksanda

LONDON, United Kingdom – This week, we have three exciting new partners joining BoF Careers, the global marketplace for fashion talent. Swedish brand


News & Analysis

Inside the Eytys Explosion

STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys

News & Analysis

Inside the Eytys Explosion

STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo