Jonny Johansson
Founder, Acne Studios
Starting with a range of 100 pairs of unisex denim, he and his partners created a Swedish cult lifestyle brand that has expanded globally.


Acne’s Damp Summer
A convincing and compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts.

Acne’s Damp Summer
A convincing and compact offer of a-line raincoats, A-line-to-the-knee anoraks and stripy blousons in coated, treated, laminated fabrications, invariably worn with shorts.

Catching Poison Ivy at Acne
Acne's latest collection tapped the stage energy of The Cramps, especially the interplay between husband and wife duo Lux Interior and Poison Ivy.

Catching Poison Ivy at Acne
Acne's latest collection tapped the stage energy of The Cramps, especially the interplay between husband and wife duo Lux Interior and Poison Ivy.

Memories Of Military Service
The collection merged sharp lines, 1940s tailoring and offbeat touches.

Memories Of Military Service
The collection merged sharp lines, 1940s tailoring and offbeat touches.

Igniting Demand in Paris
From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.

Igniting Demand in Paris
From Kenzo and Ami to Balmain and Hermès, labels cooked up menswear recipes for fans and followers.

Girl Gangs
Shown on five groups of girls, the brand's twisted classics struck a winning balance between newness and familiarity.

Girl Gangs
Shown on five groups of girls, the brand's twisted classics struck a winning balance between newness and familiarity.

Acne Studios Finds Its Groove
After several seasons of jumping around, Acne's Jonny Johansson asserted a clearer design vision with a personal collection centred on music.

Acne Studios Finds Its Groove
After several seasons of jumping around, Acne's Jonny Johansson asserted a clearer design vision with a personal collection centred on music.

This Week on BoF Careers: Acne Studios, Thom Browne, Roksanda
LONDON, United Kingdom – This week, we have three exciting new partners joining BoF Careers, the global marketplace for fashion talent. Swedish brand

This Week on BoF Careers: Acne Studios, Thom Browne, Roksanda
LONDON, United Kingdom – This week, we have three exciting new partners joining BoF Careers, the global marketplace for fashion talent. Swedish brand

Inside the Eytys Explosion
STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys

Inside the Eytys Explosion
STOCKHOLM, Sweden — In a little over a year, Jonathan Hirschfeld and Max Schiller have managed to turn their fledgling Swedish sneaker brand, Eytys
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




