Jonny Johansson
Founder, Acne Studios
Starting with a range of 100 pairs of unisex denim, he and his partners created a Swedish cult lifestyle brand that has expanded globally.


What's Acne Studios Worth?
The Swedish label is up for sale and market sources say it could fetch €400 million to €500 million — potentially more if there is competition.

What's Acne Studios Worth?
The Swedish label is up for sale and market sources say it could fetch €400 million to €500 million — potentially more if there is competition.

Acne Studios Heads to the Country
Contrary to previous collections, that often looked like crazy styling exercises and little else, this season Acne had focus and substance.

Acne Studios Heads to the Country
Contrary to previous collections, that often looked like crazy styling exercises and little else, this season Acne had focus and substance.

Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.

Tom Ford to Show Men’s at New York Fashion Week
BoF's guide to the changing fashion calendar tracks new operating models and approaches, brand by brand.

Acne Studios to Merge Womenswear Collections and Move to Couture Schedule
The Stockholm-based brand has restructured its ready-to-wear business and is set to present off-schedule at the couture shows in Paris.

Acne Studios to Merge Womenswear Collections and Move to Couture Schedule
The Stockholm-based brand has restructured its ready-to-wear business and is set to present off-schedule at the couture shows in Paris.

Acne's Palette Cleanser
Today's show was nothing groundbreaking, but felt refreshingly straightforward and right for the moment.

Acne's Palette Cleanser
Today's show was nothing groundbreaking, but felt refreshingly straightforward and right for the moment.

Top 10 Menswear Shows for Spring/Summer 2018
In a season dominated by graphic logos and sportswear-inflected collections, these designers stood out in an increasingly homogenised crowd.

Top 10 Menswear Shows for Spring/Summer 2018
In a season dominated by graphic logos and sportswear-inflected collections, these designers stood out in an increasingly homogenised crowd.

Ethereal Escapism at Acne
Acne Studios' collection felt organic and real, far removed from the boldly-logoed sportswear that has taken over Paris.

Ethereal Escapism at Acne
Acne Studios' collection felt organic and real, far removed from the boldly-logoed sportswear that has taken over Paris.

Acne Reboots Denim Strategy
The hip Swedish label, best known for the skinny jeans that drove its early success, speaks exclusively to BoF about its plans to radically reshape its denim offering.

Acne Reboots Denim Strategy
The hip Swedish label, best known for the skinny jeans that drove its early success, speaks exclusively to BoF about its plans to radically reshape its denim offering.

Acne Studios’ Winning Simplicity
Jonny Johansson got rid of both avant-garde pretence and overtly unnecessary styling to deliver a focused, winning line-up.

Acne Studios’ Winning Simplicity
Jonny Johansson got rid of both avant-garde pretence and overtly unnecessary styling to deliver a focused, winning line-up.

At Acne Studios, a Whole Wide World
Jonny Johansson's collection was an ode to borderlessness expressed through roomy pieces that had a distinctive folk vibe without betraying their inspiration.

At Acne Studios, a Whole Wide World
Jonny Johansson's collection was an ode to borderlessness expressed through roomy pieces that had a distinctive folk vibe without betraying their inspiration.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




