Jonathan Akeroyd
Former CEO, Burberry
Initially a merchandiser at Harrods, Akeroyd is a seasoned merchant who has held CEO roles at Alexander McQueen, Versace and Burberry.


Daniel Lee’s Burberry Debut: Mission Accomplished
But his celebration of tradition isn’t all that it seems.

Daniel Lee’s Burberry Debut: Mission Accomplished
But his celebration of tradition isn’t all that it seems.

Daniel Lee’s High-Stakes Burberry Debut, Explained
The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

Daniel Lee’s High-Stakes Burberry Debut, Explained
The former Bottega Veneta designer’s first collection is London Fashion Week’s hottest ticket. Ahead of the show, BoF breaks down what’s at stake for the British megabrand.

Burberry’s Star-Studded Redo
Riccardo Tisci’s show, which was rescheduled following Queen Elizabeth II’s death, drew an A-list crowd as the brand seeks to launch a new cycle of growth.

Burberry’s Star-Studded Redo
Riccardo Tisci’s show, which was rescheduled following Queen Elizabeth II’s death, drew an A-list crowd as the brand seeks to launch a new cycle of growth.

Burberry Chief Sticks to Strategy Amid Fresh Challenges
New CEO Jonathan Akeroyd intends to double down on the brand elevation strategy put in place by his predecessor, as Covid lockdowns hammer sales in the critical China market.

Burberry Chief Sticks to Strategy Amid Fresh Challenges
New CEO Jonathan Akeroyd intends to double down on the brand elevation strategy put in place by his predecessor, as Covid lockdowns hammer sales in the critical China market.

Will Burberry Take a New Direction?
This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results.

Will Burberry Take a New Direction?
This week, with luxury in the spotlight, everyone will be talking about Burberry and Richemont's annual results.

Who Makes a Great Fashion CEO?
This week, Versace and Alexander McQueen named new CEOs, following changes at the top of Chanel, Ferragamo and Burberry. In a sector known for favouring seasoned insiders, non-traditional picks with outside perspectives remain rare.

Who Makes a Great Fashion CEO?
This week, Versace and Alexander McQueen named new CEOs, following changes at the top of Chanel, Ferragamo and Burberry. In a sector known for favouring seasoned insiders, non-traditional picks with outside perspectives remain rare.

Lucky Number 111 for Burberry’s Riccardo Tisci
The Italian transforming Britain’s biggest luxury brand is confident at last: ‘It’s a big company to move, but now I feel the boat is in the water.’

Lucky Number 111 for Burberry’s Riccardo Tisci
The Italian transforming Britain’s biggest luxury brand is confident at last: ‘It’s a big company to move, but now I feel the boat is in the water.’

Burberry Struggles to Convince on Growth
The British brand is still lagging luxury rivals as outgoing chief executive Marco Gobbetti prepares to handover responsibility for its years-long turnaround to current Versace chief Jonathan Akeroyd.

Burberry Struggles to Convince on Growth
The British brand is still lagging luxury rivals as outgoing chief executive Marco Gobbetti prepares to handover responsibility for its years-long turnaround to current Versace chief Jonathan Akeroyd.

The Challenges Facing Burberry’s Next CEO
Burberry Names Jonathan Akeroyd New CEO. The appointment of Versace chief Akeroyd comes four months after current Burberry CEO Marco Gobbetti announced his departure to Salvatore Ferragamo, leaving the British brand’s turnaround only partially complete.

The Challenges Facing Burberry’s Next CEO
Burberry Names Jonathan Akeroyd New CEO. The appointment of Versace chief Akeroyd comes four months after current Burberry CEO Marco Gobbetti announced his departure to Salvatore Ferragamo, leaving the British brand’s turnaround only partially complete.

Can Versace Grow a Business as Big as Its Brand?
CEO Jonathan Akeroyd is betting that a new signature print and marble-clad store concept will speed the Italian fashion house’s recovery from the pandemic and help scale its business.

Can Versace Grow a Business as Big as Its Brand?
CEO Jonathan Akeroyd is betting that a new signature print and marble-clad store concept will speed the Italian fashion house’s recovery from the pandemic and help scale its business.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




