John C. Jay
President of Global Creative, Fast Retailing
The master marketer has worked in various geographies, including New York and Tokyo, with a focus on representing local consumer communities.

John C. Jay is a marketer and president of global creative at the retail holding company Fast Retailing, the parent company of international fashion brands such as Uniqlo, J Brand,Comptoir des Cotonniers and Theory. Jay notably worked on Nike’s 1994 “City Attack”campaign while at the creative agency Wieden + Kennedy, aimed at bolstering the brand’s status in the eyes of New York’s athletes. He has worked in various geographies, including New York and Tokyo, with a focus on representing local consumer communities.
Career History

BoF VOICES 2023: Confronting the Creativity Crisis
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.

BoF VOICES 2023: Confronting the Creativity Crisis
Designers Jonathan Anderson and Diane von Furstenberg, actor-filmmaker Dan Levy, Uniqlo’s John C Jay and others spoke about the state of creation in an age of artificial intelligence and corporate mediocrity.

How Culture Is Going Global
From Japan and Ghana, to Korea and India, we take a global tour of culture and creativity.

How Culture Is Going Global
From Japan and Ghana, to Korea and India, we take a global tour of culture and creativity.

News Bites | Uniqlo's US Ambitions, MatchesFashion's Record Results
In today's News Bites, Uniqlo’s John C. Jay on the apparel giant's plan to dominate American retail, and Matchesfashion releases its financial results for the first time.

News Bites | Uniqlo's US Ambitions, MatchesFashion's Record Results
In today's News Bites, Uniqlo’s John C. Jay on the apparel giant's plan to dominate American retail, and Matchesfashion releases its financial results for the first time.

How Global Brands Are Thinking Local
Global retailers like Uniqlo, Lululemon and Nike are activating local communities with cultural programming, ‘superhero’ yogis and neighbourhood run clubs.

How Global Brands Are Thinking Local
Global retailers like Uniqlo, Lululemon and Nike are activating local communities with cultural programming, ‘superhero’ yogis and neighbourhood run clubs.

Uniqlo’s $50 Billion Brand Puzzle
Uniqlo aims to be the number one fashion giant in the world with revenues of $50 billion. But to achieve this, the company needs to be loved for its brand as well as its product.

Uniqlo’s $50 Billion Brand Puzzle
Uniqlo aims to be the number one fashion giant in the world with revenues of $50 billion. But to achieve this, the company needs to be loved for its brand as well as its product.

Power Moves | Galliano Joins Margiela, Guillaume Henry to Nina Ricci, Gap's CEO
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.

Power Moves | Galliano Joins Margiela, Guillaume Henry to Nina Ricci, Gap's CEO
LONDON, United Kingdom — BoF compiles the most important professional moves of the week.