Jo Malone
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
How Layering Transformed the Fragrance Market
From Chanel to Kayali, beauty brands at every price point are eschewing ‘signature scent’ marketing in favour of creating a wardrobe of perfume options.
How Successful Beauty Founders Are Managing the Crisis
BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.
How Successful Beauty Founders Are Managing the Crisis
BoF spoke to five experienced entrepreneurs about how they steered their businesses through times of adversity — and how they are managing now in the face of Covid-19.
Inside the Beauty Advent Calendar Craze
Christmas has come early for brands and retailers that use the festive tradition to boost brand awareness and drive customer acquisition ahead of the Holiday season.
Inside the Beauty Advent Calendar Craze
Christmas has come early for brands and retailers that use the festive tradition to boost brand awareness and drive customer acquisition ahead of the Holiday season.
Jo Malone Founder Is Teaming Up With Zara on New Fragrance Line
The perfume heavyweight has created a collection of eight unisex scents for the fashion giant as part of a new, long term partnership.
Jo Malone Founder Is Teaming Up With Zara on New Fragrance Line
The perfume heavyweight has created a collection of eight unisex scents for the fashion giant as part of a new, long term partnership.