Zhang Jiangping
Founder & Chairman, Peacebird
The founder and chairman of Peacebird has turned China’s fast fashion giant into a regional leader by tapping international supermodels and photographers for its campaigns.
The founder and chairman of Peacebird, one of China’s fashion giants, has turned the apparel company into a leader which competes with the likes of Zara.
Today, the fast fashion enterprise has 3,800 retail outlets across China and saw $870 million in annual sales in 2015, making it a benchmark for companies looking to penetrate China’s urban markets.
After receiving a degree from Fudang University, Zhang set up a garment factory in 1996 with six machines and seven workers. Today, Peacebird has become a retail giant, and was one of the first Chinese retailers to embrace a distinctive global marketing aesthetic and an accelerated product offering.
In 2015, it acquired a stake in the French couture label Alexis Mabille to establish a network of stores in China, while the Spring/Summer 2017 season saw the brand tap models such as Molly Bair, Natalie Westling and He Cong for its ad campaign, shot by Josh Olins .
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China Feels the Lipstick Effect
Luxury players worry as China's economy grows at its slowest pace in 28 years. Meanwhile sales of 'small luxuries' like lipstick — often in 'man-slaying colours' — are booming. Read China Decoded to make sense of the market.
China Feels the Lipstick Effect
Luxury players worry as China's economy grows at its slowest pace in 28 years. Meanwhile sales of 'small luxuries' like lipstick — often in 'man-slaying colours' — are booming. Read China Decoded to make sense of the market.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
