Skip to main content

Jerry Lorenzo

Founder, Fear of God

The fashion and sneaker designer’s unique blend of sportswear with grunge solidified his streetwear stronghold, attracting the likes of Kanye West, Beyoncé and Justin Bieber.

Jerry Lorenzo
Retail

Have We Reached Peak 'Merch'?

From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?

Retail

Have We Reached Peak 'Merch'?

From Vetements’ 'DHL' tee to Zoe Church’s Bieber-approved hoodies, heavily logo-ed promotional apparel has never been more fashionable. But is branded merchandise simply a passing trend, or indicative of a sincere shift in consumer values?


Retail

With Kithland, Ronnie Fieg Presents His Ultimate Collaboration

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.

Retail

With Kithland, Ronnie Fieg Presents His Ultimate Collaboration

Streetwear wunderkind and Kith founder Ronnie Fieg made his official New York Fashion Week debut with Kithland, a sprawling multi-faceted ‘experience’ that coincided with the launch of a new space at luxury retailer Bergdorf Goodman.


News & Analysis

Concert ‘Merch’ Comes of Age

As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.

News & Analysis

Concert ‘Merch’ Comes of Age

As concert ‘merch’ becomes a more important part of their business models, pop stars like Justin Bieber, Kanye West and Rihanna are upping their game.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

The BoF 500 2025 medallion logo