Jennifer O'Brien
Power Moves | Sotheby's CEO, Vedovotto at Kering, Refinery29's Fashion Director
BoF compiles the most important professional moves of the week.
Power Moves | Sotheby's CEO, Vedovotto at Kering, Refinery29's Fashion Director
BoF compiles the most important professional moves of the week.
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.
Role Call | Jennifer O'Brien, Director of Strategic Planning
Jennifer O'Brien, director of strategic planning at branding agency Laird + Partners, says strategists working for luxury and lifestyle brands need to be bilingual in the languages of business and fashion, and that experience gleaned from other sectors can help to evolve the repetitive and formulaic communications strategies of many fashion and beauty brands.