James Jebbia
Founder, Supreme
The founder of what is sometimes dubbed ‘the Chanel of streetwear,’ he has attracted a global cult following for his skateboarding-inspired brand.


LVMH-Supreme Acquisition Rumours Unfounded
Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.

LVMH-Supreme Acquisition Rumours Unfounded
Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.

The Top 10 Fashion Films of the Season
This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.

The Top 10 Fashion Films of the Season
This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.

OAMC's New Wave Luxury
Supreme and Carhartt WIP veterans Luke Meier and Arnaud Faeh are approaching luxury menswear through the lens of contemporary culture.

OAMC's New Wave Luxury
Supreme and Carhartt WIP veterans Luke Meier and Arnaud Faeh are approaching luxury menswear through the lens of contemporary culture.

This Week’s 7 Top Reads
Don't miss the most important fashion news and analysis of the week.

This Week’s 7 Top Reads
Don't miss the most important fashion news and analysis of the week.

James Jebbia on Taking Supreme Global
In a rare interview, the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion.

James Jebbia on Taking Supreme Global
In a rare interview, the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out
Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

Behind Comme des Garçons is Zen-Loving Contrarian
PARIS, France — On a gray spring morning in Paris, behind the facade of an 18th century building on the Place Vendome, a flying insect has somehow

Behind Comme des Garçons is Zen-Loving Contrarian
PARIS, France — On a gray spring morning in Paris, behind the facade of an 18th century building on the Place Vendome, a flying insect has somehow

Streetwear’s New Guard
Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

Streetwear’s New Guard
Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

Inside Supreme: Anatomy of a Global Streetwear Cult — Part II
In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems.

Inside Supreme: Anatomy of a Global Streetwear Cult — Part II
In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems.

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I
In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I
In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




