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James Jebbia

Founder, Supreme

The founder of what is sometimes dubbed ‘the Chanel of streetwear,’ he has attracted a global cult following for his skateboarding-inspired brand.

James Jebbia
Luxury

LVMH-Supreme Acquisition Rumours Unfounded

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.  

Luxury

LVMH-Supreme Acquisition Rumours Unfounded

Rumours on Thursday alleged that LVMH had acquired Supreme for $500 million, but the report was shot down by sources close to both companies.  


News & Analysis

The Top 10 Fashion Films of the Season

This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.

News & Analysis

The Top 10 Fashion Films of the Season

This season, our top films featured high concept narratives by big name directors and savvy synergistic collaborations between brands and musicians.


News & Analysis

OAMC's New Wave Luxury

Supreme and Carhartt WIP veterans Luke Meier and Arnaud Faeh are approaching luxury menswear through the lens of contemporary culture.

News & Analysis

OAMC's New Wave Luxury

Supreme and Carhartt WIP veterans Luke Meier and Arnaud Faeh are approaching luxury menswear through the lens of contemporary culture.


News & Analysis

This Week’s 7 Top Reads

Don't miss the most important fashion news and analysis of the week.

News & Analysis

This Week’s 7 Top Reads

Don't miss the most important fashion news and analysis of the week.


Financial Markets

James Jebbia on Taking Supreme Global

In a rare interview, the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion.

Financial Markets

James Jebbia on Taking Supreme Global

In a rare interview, the press-shy founder speaks exclusively to BoF about Supreme’s new Paris store — set to open later this week — and the company’s homegrown approach to global expansion.


News & Analysis

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.

News & Analysis

How Stüssy Became a $50 Million Global Streetwear Brand Without Selling Out

Growing organically from its surf-inspired roots, the independent label, which turns 35 this year, managed to parlay its heritage into a business that generated $50 million last year, even without the man whose name is on the label.


Retail

Behind Comme des Garçons is Zen-Loving Contrarian

PARIS, France — On a gray spring morning in Paris, behind the facade of an 18th century building on the Place Vendome, a flying insect has somehow

Retail

Behind Comme des Garçons is Zen-Loving Contrarian

PARIS, France — On a gray spring morning in Paris, behind the facade of an 18th century building on the Place Vendome, a flying insect has somehow


News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.

News & Analysis

Streetwear’s New Guard

Influenced by the likes of both Raf Simons and Supreme, a new wave of streetwear brands are blending fashion-forward design, the authenticity of street culture and a luxury-like positioning to build emerging businesses.


News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems.

News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part II

In Part I, we examined how New York-based streetwear company Supreme became a global cult brand with its own myths, iconography and belief systems.


News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in

News & Analysis

Inside Supreme: Anatomy of a Global Streetwear Cult — Part I

In a two part series, courtesy of our friends at 032c, BoF takes you inside notoriously press shy, New York-based streetwear brand Supreme. Today, in


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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