James Curleigh
Latest News & Analysis
Retail
Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.
Levi’s Unveils 50 Collaborations to Boost Comeback
The denim brand enlisted influencers from G-Dragon to Karlie Kloss to personalise trucker jackets as part of its efforts to grow beyond jeans — and tap today’s digitally driven youth culture.
News & Analysis
Inside Levi’s Comeback Plans
Attacked from all sides by a surge of competitors, how is the 161-year-old pioneer of blue jeans reasserting itself?
Inside Levi’s Comeback Plans
Attacked from all sides by a surge of competitors, how is the 161-year-old pioneer of blue jeans reasserting itself?