Jackson Yee
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Luxury Brands Are Neglecting Some of Their Most Important Customers. Why?
Chinese men account for almost a third of all mainland luxury sales yet brands continue to invest disproportionately in marketing to Chinese women. And when brands do target male consumers the focus is often wrong.
Versace, Coach and Givenchy Have Angered China's Netizens. Who's Next?
Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.
Versace, Coach and Givenchy Have Angered China's Netizens. Who's Next?
Brands have issued apologies and lost celebrity ambassadors like supermodel Liu Wen after products were discovered listing Hong Kong, Macau and Taiwan as separate countries, angering nationalist Chinese consumers amidst political unrest in Hong Kong and a trade war with the US.