Ivan Poupyrev
Latest News & Analysis
Technology
Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.
Will Consumers Want Levi’s New ‘Wearable Tech’ Jacket?
Levi’s Commuter Trucker jacket embedded with Google’s ‘Jacquard’ technology aims to bring practical purpose to wearables. BoF sat down with executives from Levi’s and Google to walk through the evolution of the product and gauge its market potential.