Inez van Lamsweerde & Vinoodh Matadin

The award-winning Dutch partnership between Inez van Lamsweerde and Vinoodh Matadin started when the pair met while studying fashion in their native Amsterdam. The duo are renowned in the industry for their hyper-sharp, offbeat, artistic images. They were also some of the earliest adopters of digital photography; their early use of photo-editing techniques set the pair apart from their peers and increased their already impressive profiles further.

Both initially studied fashion design: Matadin from 1981 to 1985 and Lamsweerde from 1983 to 1985. Although the pair met at school, it was only when Lamsweerde was commissioned to photograph Matadin‘s 1986 Lawina collection, after their graduation, that the pair began to collaborate.

Following editorial assignments for the style magazine BLVD in Amsterdam, the pair’s fashion breakthrough story For Your Pleasure was published in The Face in April 1994. To date, Matadin and Lamsweerde have contributed to American, Italian, Japanese, Chinese and French Vogues, in addition to W, Vanity Fair and Harper’s Bazaar among many more. They have collaborated on campaigns for Yves Saint Laurent, Balmain, Nina Ricci and many more. They are married with one son and live in New York.

The duo spent five years of producing creative direction of the invitation image, show experience, campaign and films around the pret a porter collections of Virginie Viard at Chanel.