Imruh Asha
Stylist & Consultant and Fashion Director, Dazed
The fashion director’s work is characterised by a vibrant and eclectic use of colour, structural silhouettes and a harmonious blend of textures and movement.
Imruh Asha is the fashion director at Dazed magazine. With a keen eye for fashion and a perspective influenced by fine art, Asha has redefined the boundaries of styling.
The Dutch-Caribbean stylist got his start at an Amsterdam concept store before moving to Paris, marking the beginning of numerous collaborations with photographers, brands and magazines, shaping editorials, brand imagery, product development and more. In 2021, he was appointed fashion editor at Dazed; the next year, he was promoted to fashion director.
Asha's work is characterised by a vibrant and eclectic use of colour, structural silhouettes and a harmonious blend of textures and movement. His recent projects include high-profile campaigns for Moncler, Pucci, Jacquemus and Hèrmes.
His work seamlessly blends art and fashion, and he has developed a reputation for pushing the boundaries of conventional styling, notably with a groundbreaking series that aimed to shatter the Guinness World Record for the most neckties worn at once, photographed for Dazed by Andrea Artemisio.
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The Revenge of Abstraction on Fashion’s Catwalks
Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.
The Revenge of Abstraction on Fashion’s Catwalks
Experimental silhouettes are making a comeback as young labels like Duran Lantink, Vautrait and Marie Adam-Leenaerdt reject the industry’s recent focus on commercial, heritage-inflected design.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
