Ida Petersson
What China’s Emerging Designers Want Now
Can China’s emerging design talent get the best of both worlds as they build bases at home and in other major fashion hubs?
What China’s Emerging Designers Want Now
Can China’s emerging design talent get the best of both worlds as they build bases at home and in other major fashion hubs?
Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.
Five Years After the Farfetch Deal, What’s Next for Browns?
The Farfetch-owned British fashion boutique has been buoyed by a digital pivot. But as it celebrates its 50th anniversary, its plans to revolutionise physical retail are facing fresh challenges.
The Future of Fashion’s Most Coveted Careers
Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?
The Future of Fashion’s Most Coveted Careers
Intense financial and social pressures are fundamentally changing the business of fashion. What does this mean for the next generation of tastemakers and creatives?
How the Wholesale Crisis Could Benefit Independent Fashion Brands
Post-pandemic, a further shift away from wholesale by bigger labels could benefit emerging brands. But there will be a sting in the tail for some.
How the Wholesale Crisis Could Benefit Independent Fashion Brands
Post-pandemic, a further shift away from wholesale by bigger labels could benefit emerging brands. But there will be a sting in the tail for some.
A Buying Director's Advice for Emerging Designers
Browns' Ida Petersson shares her insight on how emerging designers should approach this unprecedented show season.
A Buying Director's Advice for Emerging Designers
Browns' Ida Petersson shares her insight on how emerging designers should approach this unprecedented show season.
How to Futureproof Your Career in Buying
As the buying industry undergoes a dramatic transformation, Browns Buying Director Ida Petersson shares her insights on the skills critical for success in the season ahead.
How to Futureproof Your Career in Buying
As the buying industry undergoes a dramatic transformation, Browns Buying Director Ida Petersson shares her insights on the skills critical for success in the season ahead.
How Divorce Became Big Business for Hard Luxury Brands
Fine jewellery used to be all about the marriage proposal. But now, the likes of Bulgari and De Beers are serving consumers on the other side.
How Divorce Became Big Business for Hard Luxury Brands
Fine jewellery used to be all about the marriage proposal. But now, the likes of Bulgari and De Beers are serving consumers on the other side.
How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.
How I Became… Director of Men’s and Womenswear Buying at Browns
With a buying career that spans Net-a-Porter, Harvey Nichols and now Farfetch-backed Browns, Ida Petersson talks about taking pride in your work, the significance of workplace psychology and what not to do at fashion week.