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Holli Rogers

Chair, Browns; Chief Brand Officer, Farfetch

She has executed a full brand reboot and a new high-tech store in East London, quadrupling the size of the business.

Holli Rogers
Retail

Why Browns Is Closing Its London Flagship and Moving Around the Corner

The London luxury boutique plans to shutter its iconic South Molton Street location and reopen on Brook Street in 2020.

Retail

Why Browns Is Closing Its London Flagship and Moving Around the Corner

The London luxury boutique plans to shutter its iconic South Molton Street location and reopen on Brook Street in 2020.


Luxury

Farfetch Teams With Gucci for 'Communities' Initiative

The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.

Luxury

Farfetch Teams With Gucci for 'Communities' Initiative

The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.


News & Analysis

Stadium Goods Sets Sights on London With Browns Pop-Up

The partnership between is part of a month-long focus on streetwear and sneaker culture, dubbed “Sneaker Beast,” at the retail boutique’s east London store.

News & Analysis

Stadium Goods Sets Sights on London With Browns Pop-Up

The partnership between is part of a month-long focus on streetwear and sneaker culture, dubbed “Sneaker Beast,” at the retail boutique’s east London store.


Workplace & Talent

Getting My Job in Fashion: Browns

BoF uncovers the real stories behind securing a job in fashion today. This week, BoF meets Catriona Macleod, part of the accessories buying team at the luxury London-based retailer.

Workplace & Talent

Getting My Job in Fashion: Browns

BoF uncovers the real stories behind securing a job in fashion today. This week, BoF meets Catriona Macleod, part of the accessories buying team at the luxury London-based retailer.


Retail

Luxury Rental Service Armarium Comes to Le Bon Marché

The partnership is evidence of growing interest in the luxury rentals market.

Retail

Luxury Rental Service Armarium Comes to Le Bon Marché

The partnership is evidence of growing interest in the luxury rentals market.


News & Analysis

Power Moves | Farfetch Announces Chief Fashion Officer, Neiman Marcus President Steps Down

This week, Farfetch appointed Holli Rogers to the newly created position of chief fashion officer, while the president of Neiman Marcus announced his exit from the company.

News & Analysis

Power Moves | Farfetch Announces Chief Fashion Officer, Neiman Marcus President Steps Down

This week, Farfetch appointed Holli Rogers to the newly created position of chief fashion officer, while the president of Neiman Marcus announced his exit from the company.


Luxury

Luxury Rental Service Armarium Partners With Net-a-Porter, Independent Boutiques

The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists.

Luxury

Luxury Rental Service Armarium Partners With Net-a-Porter, Independent Boutiques

The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists.


News & Analysis

Inside The Industry | How to Build a Brand in Fashion

Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity.

News & Analysis

Inside The Industry | How to Build a Brand in Fashion

Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity.


News & Analysis

Kéji's Katie Green: 'Daywear Shouldn’t Be Off-Duty'

In just one year, Kéji has evolved from a pure denim offering to a full womenswear line. Here, founder Katie Green tells BoF how she identified — and filled — a market gap for elevated daywear.

News & Analysis

Kéji's Katie Green: 'Daywear Shouldn’t Be Off-Duty'

In just one year, Kéji has evolved from a pure denim offering to a full womenswear line. Here, founder Katie Green tells BoF how she identified — and filled — a market gap for elevated daywear.


News & Analysis

As Brexit Looms, Prime Minister Theresa May Looks to the Future of British Fashion

In her address to the British fashion industry last night, Prime Minister Theresa May never directly addressed Brexit. Here, leading figures share their thoughts on the UK's looming split from the EU.

News & Analysis

As Brexit Looms, Prime Minister Theresa May Looks to the Future of British Fashion

In her address to the British fashion industry last night, Prime Minister Theresa May never directly addressed Brexit. Here, leading figures share their thoughts on the UK's looming split from the EU.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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