Holli Rogers
Chair, Browns; Chief Brand Officer, Farfetch
She has executed a full brand reboot and a new high-tech store in East London, quadrupling the size of the business.


Why Browns Is Closing Its London Flagship and Moving Around the Corner
The London luxury boutique plans to shutter its iconic South Molton Street location and reopen on Brook Street in 2020.

Why Browns Is Closing Its London Flagship and Moving Around the Corner
The London luxury boutique plans to shutter its iconic South Molton Street location and reopen on Brook Street in 2020.

Farfetch Teams With Gucci for 'Communities' Initiative
The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.

Farfetch Teams With Gucci for 'Communities' Initiative
The fast-growing fashion platform is pushing into original content to help solve a key challenge: it offers an ultra-wide product assortment and competitive prices, but lacks a strong brand identity of its own.

Stadium Goods Sets Sights on London With Browns Pop-Up
The partnership between is part of a month-long focus on streetwear and sneaker culture, dubbed “Sneaker Beast,” at the retail boutique’s east London store.

Stadium Goods Sets Sights on London With Browns Pop-Up
The partnership between is part of a month-long focus on streetwear and sneaker culture, dubbed “Sneaker Beast,” at the retail boutique’s east London store.

Getting My Job in Fashion: Browns
BoF uncovers the real stories behind securing a job in fashion today. This week, BoF meets Catriona Macleod, part of the accessories buying team at the luxury London-based retailer.

Getting My Job in Fashion: Browns
BoF uncovers the real stories behind securing a job in fashion today. This week, BoF meets Catriona Macleod, part of the accessories buying team at the luxury London-based retailer.

Luxury Rental Service Armarium Comes to Le Bon Marché
The partnership is evidence of growing interest in the luxury rentals market.

Luxury Rental Service Armarium Comes to Le Bon Marché
The partnership is evidence of growing interest in the luxury rentals market.

Power Moves | Farfetch Announces Chief Fashion Officer, Neiman Marcus President Steps Down
This week, Farfetch appointed Holli Rogers to the newly created position of chief fashion officer, while the president of Neiman Marcus announced his exit from the company.

Power Moves | Farfetch Announces Chief Fashion Officer, Neiman Marcus President Steps Down
This week, Farfetch appointed Holli Rogers to the newly created position of chief fashion officer, while the president of Neiman Marcus announced his exit from the company.

Luxury Rental Service Armarium Partners With Net-a-Porter, Independent Boutiques
The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists.

Luxury Rental Service Armarium Partners With Net-a-Porter, Independent Boutiques
The service aims to facilitate coordinated rentals and purchases for special occasions — with the advice of retail associates and Armarium’s team of stylists.

Inside The Industry | How to Build a Brand in Fashion
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity.

Inside The Industry | How to Build a Brand in Fashion
Holli Rogers, Katie White and Leila Fataar joined BoF’s Nick Blunden to discuss the changing nature of branding in media, retail and publicity.

Kéji's Katie Green: 'Daywear Shouldn’t Be Off-Duty'
In just one year, Kéji has evolved from a pure denim offering to a full womenswear line. Here, founder Katie Green tells BoF how she identified — and filled — a market gap for elevated daywear.

Kéji's Katie Green: 'Daywear Shouldn’t Be Off-Duty'
In just one year, Kéji has evolved from a pure denim offering to a full womenswear line. Here, founder Katie Green tells BoF how she identified — and filled — a market gap for elevated daywear.

As Brexit Looms, Prime Minister Theresa May Looks to the Future of British Fashion
In her address to the British fashion industry last night, Prime Minister Theresa May never directly addressed Brexit. Here, leading figures share their thoughts on the UK's looming split from the EU.

As Brexit Looms, Prime Minister Theresa May Looks to the Future of British Fashion
In her address to the British fashion industry last night, Prime Minister Theresa May never directly addressed Brexit. Here, leading figures share their thoughts on the UK's looming split from the EU.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




