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Heron Preston

Designer, Heron Preston

The sustainability advocate and Kanye West collaborator is part of a new wave of streetwear industry disruptors.

Heron Preston
Marketing

How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool

Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.

Marketing

How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool

Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.


China

Inside China's New Capitals of Content

'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.

China

Inside China's New Capitals of Content

'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.


Luxury

Online Luxury's Biggest Players Are Struggling, Too

The retail reckoning isn’t just about department stores. MatchesFashion is going through a tumultuous stretch, while Farfetch is trying to get out from under steep losses. What's behind the market shakeout?

Luxury

Online Luxury's Biggest Players Are Struggling, Too

The retail reckoning isn’t just about department stores. MatchesFashion is going through a tumultuous stretch, while Farfetch is trying to get out from under steep losses. What's behind the market shakeout?


Luxury

Farfetch Sees Path to Profitability — in 2021

The online luxury marketplace’s sales soared and losses narrowed, easing investors’ concerns about the company’s business model.

Luxury

Farfetch Sees Path to Profitability — in 2021

The online luxury marketplace’s sales soared and losses narrowed, easing investors’ concerns about the company’s business model.


Sustainability

Can Stella McCartney Change LVMH From Within? 

This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.

Sustainability

Can Stella McCartney Change LVMH From Within? 

This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.


Luxury

What’s Off-White Without Virgil?

Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.

Luxury

What’s Off-White Without Virgil?

Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.


News & Analysis

What Beauty Can Learn From Streetwear

Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'

News & Analysis

What Beauty Can Learn From Streetwear

Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'


Retail

Farfetch Denies Reports of Plans to Acquire Barneys

The troubled US luxury retailer has until October to find a buyer, but Farfetch says it is not interested as the fashion platform grapples with challenges of its own.

Retail

Farfetch Denies Reports of Plans to Acquire Barneys

The troubled US luxury retailer has until October to find a buyer, but Farfetch says it is not interested as the fashion platform grapples with challenges of its own.


Retail

Rebooting Barneys New York

The troubled retailer could once again be reborn. But this time, it’s going to take a drastic overhaul to get the business back on track.

Retail

Rebooting Barneys New York

The troubled retailer could once again be reborn. But this time, it’s going to take a drastic overhaul to get the business back on track.


Luxury

Why Farfetch Bought New Guards Group

The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

Luxury

Why Farfetch Bought New Guards Group

The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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