Heron Preston
Designer, Heron Preston
The sustainability advocate and Kanye West collaborator is part of a new wave of streetwear industry disruptors.


How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.

How the Company Behind Uggs, Teva and Hoka Makes Ugly Brands Cool
Ugg was once the hottest boot around, before overexposure tarnished its image. Owner Deckers Brands is determined not to make the same mistake with its new hot shoe, Hoka One One sneakers.

Inside China's New Capitals of Content
'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.

Inside China's New Capitals of Content
'Influencer cities' from Chongqing to Wuhan are favourites for content creators and their followers, but there’s more at play beyond the geotags.

Online Luxury's Biggest Players Are Struggling, Too
The retail reckoning isn’t just about department stores. MatchesFashion is going through a tumultuous stretch, while Farfetch is trying to get out from under steep losses. What's behind the market shakeout?

Online Luxury's Biggest Players Are Struggling, Too
The retail reckoning isn’t just about department stores. MatchesFashion is going through a tumultuous stretch, while Farfetch is trying to get out from under steep losses. What's behind the market shakeout?

Farfetch Sees Path to Profitability — in 2021
The online luxury marketplace’s sales soared and losses narrowed, easing investors’ concerns about the company’s business model.

Farfetch Sees Path to Profitability — in 2021
The online luxury marketplace’s sales soared and losses narrowed, easing investors’ concerns about the company’s business model.

Can Stella McCartney Change LVMH From Within?
This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.

Can Stella McCartney Change LVMH From Within?
This week, everyone will be talking about Stella McCartney's first show as part of the LVMH empire, Dover Street Market's new beauty shop in Paris and the unveiling of the BoF 500. Get your BoF Professional Cheat Sheet.

What’s Off-White Without Virgil?
Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.

What’s Off-White Without Virgil?
Creative director Virgil Abloh’s hiatus comes at a turning point for his brand, which may need a degree of reinvention when he returns.

What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'

What Beauty Can Learn From Streetwear
Beauty brands are borrowing from street culture, including limited edition products and in-store experiences designed to attract lines down the block. But can there ever be a true 'streetwear beauty brand?'

Farfetch Denies Reports of Plans to Acquire Barneys
The troubled US luxury retailer has until October to find a buyer, but Farfetch says it is not interested as the fashion platform grapples with challenges of its own.

Farfetch Denies Reports of Plans to Acquire Barneys
The troubled US luxury retailer has until October to find a buyer, but Farfetch says it is not interested as the fashion platform grapples with challenges of its own.

Rebooting Barneys New York
The troubled retailer could once again be reborn. But this time, it’s going to take a drastic overhaul to get the business back on track.

Rebooting Barneys New York
The troubled retailer could once again be reborn. But this time, it’s going to take a drastic overhaul to get the business back on track.

Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.

Why Farfetch Bought New Guards Group
The luxury marketplace bought New Guards, which operates streetwear sensation Off-White, for a total value of $675 million and plans to tap into the group to launch 'brands of the future.' In after-hours trading, Farfetch shares plunged by over 40 percent, marking an all-time low for the stock.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




