Heron Preston
Designer, Heron Preston
The sustainability advocate and Kanye West collaborator is part of a new wave of streetwear industry disruptors.
Heron Preston is an artist, creative director, content creator, clothing designer and DJ who has become a youth culture phenomenon in the Instagram generation, collaborated with Kanye West and Virgil Abloh , and debuted his namesake label at Paris Fashion Week in 2017.
Born in San Francisco, Preston moved to New York in 2004 to earn a BBA from Parsons School of Design. After he started documenting characters from New York’s downtown scene on a blog, he connected with fellow designer Virgil Abloh, who was contributing to another blog at the time. Preston then began working at Nike as global digital producer. But in 2012, Abloh, along with Kanye West crew members Matthew Williams and Justin Saunders, came calling. They launched streetwear label Been Trill, during which time Preston began collaborating with Kanye West as an art director, where he designed everything from tour merchandise to invites for Yeezy fashion shows.
However, during a trip to the Mediterranean, Preston saw first-hand the effects of pollution and subsequently became an advocate for sustainability and better environmental manufacturing practices. Preston collaborated with the NYC Department of Sanitation on a collection of zero-waste clothing and accessories, which sold out immediately following its launch in 2016.
When Abloh started Off-White and Williams started Alyx, they introduced Preston to the New Guards Group, the Milan-based production and distribution company working with Off-White. Preston signed a deal for his namesake label and made a debut at Paris Fashion Week in 2017. The line is stocked internationally at Ssense, Browns and Barneys New York.
The designer has also collaborated with brands such as Gap and Nike.
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Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
Mass Retail’s New Favourite Collaborators: Buzzy Men’s Brands
Mass-market retailers and emerging designers connected to streetwear and subcultures around it are teaming up to reach the next generation of menswear consumers.
H&M Taps Heron Preston as Creative Menswear Advisor
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
H&M Taps Heron Preston as Creative Menswear Advisor
The New York-based designer will create his own collection for the retailer, launching in 2024. As part of his long-term role, Preston will also consult on the brand’s overall menswear assortment.
Matthew Williams’ Plan for Givenchy
Ahead of his debut at the storied French couture house, the former Gaga collaborator and founder of street-luxe label Alyx talks exclusively to Tim Blanks.
Matthew Williams’ Plan for Givenchy
Ahead of his debut at the storied French couture house, the former Gaga collaborator and founder of street-luxe label Alyx talks exclusively to Tim Blanks.
The New World of Indie Media
As traditional media continues to buckle under the pandemic, writers and media personalities are leveraging their own followings by launching subscription newsletters and podcasts.
The New World of Indie Media
As traditional media continues to buckle under the pandemic, writers and media personalities are leveraging their own followings by launching subscription newsletters and podcasts.
5 Fashion M&A Predictions
Private equity firms, mega retailers and strategic groups that emerge from the crisis with cash to spare will be on the hunt. But what will they be buying?
5 Fashion M&A Predictions
Private equity firms, mega retailers and strategic groups that emerge from the crisis with cash to spare will be on the hunt. But what will they be buying?
Chill Glamour at Alyx
Of all the post-streetwear brigade, Matthew Williams is the one who has offered the most defined, polished, individual fashion statement.
Chill Glamour at Alyx
Of all the post-streetwear brigade, Matthew Williams is the one who has offered the most defined, polished, individual fashion statement.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
Off-White Backer Adds Ambush Brand to Its Portfolio
New Guards Group has major ambitions to grow the jewellery-focused label from Yoon Ahn and Verbal internationally.
The Decade When Streetwear Rewrote the Rules of Luxury
As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.
The Decade When Streetwear Rewrote the Rules of Luxury
As we head into 2020, streetwear's influence on the way fashion is bought and sold — not to mention the culture at large — remains strong, argues David Fischer, founder and CEO of Highsnobiety.
Matthew Williams: Don't Call Me a Streetwear Designer
At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.
Matthew Williams: Don't Call Me a Streetwear Designer
At BoF VOICES, Matthew Williams of 1017 ALYX 9SM tells Editor-at-Large Tim Blanks why he’s more interested in ‘modern craft’ than streetwear.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.
