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Herbert Hainer

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News & Analysis

Adidas to Return Mass Shoe Production to Germany in 2017

Adidas will launch mass production of running shoes at a German factory operated largely by robots next year and plans to open a similar plant in the United States next year, the company said on Tuesday.

News & Analysis

Adidas to Return Mass Shoe Production to Germany in 2017

Adidas will launch mass production of running shoes at a German factory operated largely by robots next year and plans to open a similar plant in the United States next year, the company said on Tuesday.


Financial Markets

Adidas Sees 10 to 12 Percent Earnings Growth as Consumers Spend More

Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.

Financial Markets

Adidas Sees 10 to 12 Percent Earnings Growth as Consumers Spend More

Adidas AG, the German sport-shoe maker, forecast an increase in earnings this year as consumers spend more, making it easier to sell higher-priced goods and offset rising costs.


Financial Markets

Adidas Sees Higher Profit After 2015 Earnings Beat Estimates

Adidas AG raised its outlook for 2016 amid growth at its Reebok brand and a stronger order book.

Financial Markets

Adidas Sees Higher Profit After 2015 Earnings Beat Estimates

Adidas AG raised its outlook for 2016 amid growth at its Reebok brand and a stronger order book.


Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.

Workplace & Talent

Power Moves | Grace Coddington Steps Down, New CEOs at Adidas and Miansai

BoF compiles the most important professional moves of the week.


Technology

German Robots to Make First Adidas Running Shoes in 2016

A German factory operated largely by robots will make its first 500 pairs of running shoes for Adidas early next year as the sportswear company seeks to cut labour costs and speed up delivery to fashion-conscious consumers.

Technology

German Robots to Make First Adidas Running Shoes in 2016

A German factory operated largely by robots will make its first 500 pairs of running shoes for Adidas early next year as the sportswear company seeks to cut labour costs and speed up delivery to fashion-conscious consumers.


News & Analysis

Adidas’ Hainer Seeks to Build Investor Bridges Amid Turnaround

Adidas chief executive officer Herbert Hainer said he’s exploring the sportswear maker’s portfolio to establish which units fit with long-term plans, as his strategy comes under the spotlight by shareholders known as agitators for change.

News & Analysis

Adidas’ Hainer Seeks to Build Investor Bridges Amid Turnaround

Adidas chief executive officer Herbert Hainer said he’s exploring the sportswear maker’s portfolio to establish which units fit with long-term plans, as his strategy comes under the spotlight by shareholders known as agitators for change.


Financial Markets

Adidas Raises 2015 Forecasts as Profit Beats Analysts’ Estimates

Adidas AG reported third-quarter earnings that topped analysts’ estimates as the German sportswear maker sold more sneakers in western Europe and China.

Financial Markets

Adidas Raises 2015 Forecasts as Profit Beats Analysts’ Estimates

Adidas AG reported third-quarter earnings that topped analysts’ estimates as the German sportswear maker sold more sneakers in western Europe and China.


News & Analysis

Adidas Investors Push for External Chief to Replace Hainer

As Adidas AG’s search for a new leader enters its eighth month, some investors say that only an outsider can provide the shakeup the sportswear maker needs to close its longstanding gap with Nike Inc.

News & Analysis

Adidas Investors Push for External Chief to Replace Hainer

As Adidas AG’s search for a new leader enters its eighth month, some investors say that only an outsider can provide the shakeup the sportswear maker needs to close its longstanding gap with Nike Inc.


Marketing

Reebok Heads Back to the Gym with New Marketing Blitz

Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.

Marketing

Reebok Heads Back to the Gym with New Marketing Blitz

Adidas is underlining its commitment to struggling brand Reebok by stepping up a major marketing campaign that returns it to its roots in the personal fitness business.


Global Markets

Adidas CEO Sees No Crisis in China

German sporting goods company Adidas is not experiencing any slowdown in China, said chief executive Herbert Hainer upon his return from a trip to the Asian country.

Global Markets

Adidas CEO Sees No Crisis in China

German sporting goods company Adidas is not experiencing any slowdown in China, said chief executive Herbert Hainer upon his return from a trip to the Asian country.