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Helena Helmersson

Former Chief Executive, H&M Group

The former H&M executive had driven several initiatives to improve sustainability at the Swedish fast fashion giant.

Helena Helmersson
News & Analysis

Op-Ed | Join the Revolution Against Mindless Fashion Consumption

On Fashion Revolution Day, the anniversary of the Rana Plaza garment factory collapse in Bangladesh, Tamsin Blanchard challenges consumers take action against mindless fashion consumption.

News & Analysis

Op-Ed | Join the Revolution Against Mindless Fashion Consumption

On Fashion Revolution Day, the anniversary of the Rana Plaza garment factory collapse in Bangladesh, Tamsin Blanchard challenges consumers take action against mindless fashion consumption.


News & Analysis

H&M Says Fashion Can Be Cheap and Ethical

STOCKHOLM, Sweden — Hennes & Mauritz, the world's second-biggest fashion retailer, believes there is no conflict between its mission to sell more

News & Analysis

H&M Says Fashion Can Be Cheap and Ethical

STOCKHOLM, Sweden — Hennes & Mauritz, the world's second-biggest fashion retailer, believes there is no conflict between its mission to sell more


What is The BoF 500?

The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.

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