Helena Helmersson
Former Chief Executive, H&M Group
The former H&M executive had driven several initiatives to improve sustainability at the Swedish fast fashion giant.


Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Weakened Demand at Stores Signals More Trouble for Garment Suppliers
With retailers looking to sell old inventory and seasonless basics, new orders for factories in garment hubs like Bangladesh are down by as much as 45 percent compared to last year.

Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?

Investing in the Sustainability Sisterhood
Female impact investors are putting their money where their mouth is, backing sustainable fashion companies and hoping their bets pay off in more ways than one. But how savvy are values-based investments in the post-pandemic reality?

Fashion's Sustainability Goals Threatened By the Crisis
In the midst of the pandemic, brands are continuing to make big, long-term commitments to environmental and social goals, but with money tight, progress is likely to be fraught.

Fashion's Sustainability Goals Threatened By the Crisis
In the midst of the pandemic, brands are continuing to make big, long-term commitments to environmental and social goals, but with money tight, progress is likely to be fraught.

H&M’s March Sales Fall 49% Amid Covid-19 Outbreak
The pandemic has forced H&M to temporarily close most of its stores, flag big layoffs and scrap its annual dividend.

H&M’s March Sales Fall 49% Amid Covid-19 Outbreak
The pandemic has forced H&M to temporarily close most of its stores, flag big layoffs and scrap its annual dividend.

H&M Group Reports Dramatic Sales Decline in China as It Closes More Stores in Europe
The fast fashion giant is grappling with a significant business slowdown in China and has temporarily shuttered stores in Italy, France and Spain, as governments act to contain the spread of Covid-19.

H&M Group Reports Dramatic Sales Decline in China as It Closes More Stores in Europe
The fast fashion giant is grappling with a significant business slowdown in China and has temporarily shuttered stores in Italy, France and Spain, as governments act to contain the spread of Covid-19.

Does a Prada Sale Make Sense?
The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.

Does a Prada Sale Make Sense?
The Italian brand may no longer be a luxury leader, but it is still an attractive asset for prospective buyers.

Power Moves | H&M Announces New CEO, Levi’s Adds to Board of Directors
This week, Karl-Johan Persson steps down as H&M CEO, while Levi’s appoints a data scientist from Apple to its board.

Power Moves | H&M Announces New CEO, Levi’s Adds to Board of Directors
This week, Karl-Johan Persson steps down as H&M CEO, while Levi’s appoints a data scientist from Apple to its board.

H&M Chief Executive Steps Down, Succeeds Father as Chairman
The news came as the fast fashion retailer reported its first rise in annual profit since 2015.

H&M Chief Executive Steps Down, Succeeds Father as Chairman
The news came as the fast fashion retailer reported its first rise in annual profit since 2015.

The ‘Made in Indonesia’ Opportunity
BoF investigates how the tropical islands of Bali, Java and Sumatra have become manufacturing hotspots for global fashion brands like H&M, Calvin Klein and Uniqlo.

The ‘Made in Indonesia’ Opportunity
BoF investigates how the tropical islands of Bali, Java and Sumatra have become manufacturing hotspots for global fashion brands like H&M, Calvin Klein and Uniqlo.

The Year Fashion Woke Up
This year, ethics and sustainability finally became a priority for a range of influential players, from major high street retailers to luxury conglomerates.

The Year Fashion Woke Up
This year, ethics and sustainability finally became a priority for a range of influential players, from major high street retailers to luxury conglomerates.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.




