Harris Reed
Designer, Harris Reed; Creative Director, Nina Ricci
The Central Saint Martins grad has been creating buzz for his gender fluid designs and was appointed as Creative Director of Nina Ricci in September 2022.

Harris Reed is a British-American fashion designer.
Reed is only 26 years old, but has already made a name for himself in the fashion industry, winning the attention of stars like Harry Styles and Solange, as well as designers such as Gucci creative director Alessandro Michele for his gender-fluid designs and genderless approach to fashion.
His career began while he was still a design student at Central Saint Martins, where his clothes — which apply more traditionally masculine details to more traditionally feminine items like skirts and dresses — caught the eye of Styles, who recruited him to create looks for him on tour. That momentum kept building, and since graduating, he hasn’t slowed down. He’s created custom looks for Beyoncé, who wore Reed’s designs on the July 2022 cover of British Vogue, and supermodel Iman, who he dressed for the Met Gala.
Reed’s brand looks to blur the line between the genders, and he also advocates for other brands to do the same, pushing for retailers to stop designating clothes as specifically for “men” or “women.”
Reed’s line is stocked at MatchesFashion, and he also released a jewellery collaboration with Missoma in 2021. In June 2022, public relations behemoth Edelman named Reed its first “Gen-ZEO,” a leader and adviser for a new team focussed on helping brands better target and connect with Gen-Z consumers. In September 2022 he was named creative director of Nina Ricci.
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Unearthing the New at London Fashion Week
From Daniel del Valle to Oscar Ouyang, London’s creative newcomers held their own alongside more established propositions, reports Susanna Lau.

Unearthing the New at London Fashion Week
From Daniel del Valle to Oscar Ouyang, London’s creative newcomers held their own alongside more established propositions, reports Susanna Lau.

Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.

Is London’s New Era Here?
There were signs of fresh energy at London Fashion Week despite the market challenges facing the emerging designers who are its raison d’etre.

London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.

London Designers Keep Calm and Carry On Being Creative
At London Fashion Week, designers largely stomached the market slowdown and got on with it, writes Susanna Lau.

In London, Plasticine and Messy Dressing
Susie Lau reports from the first half of London Fashion Week: JW Anderson, Roksanda, Molly Goddard and more.

In London, Plasticine and Messy Dressing
Susie Lau reports from the first half of London Fashion Week: JW Anderson, Roksanda, Molly Goddard and more.

Nina Ricci and Ann Demeulemeester: Two Debuts, Two Challenges
Designers Harris Reed and Ludovic De Saint Sernin both bring next-generation, gender-fluid sensibilities to storied European houses. But the missions they face couldn’t be more different.

Nina Ricci and Ann Demeulemeester: Two Debuts, Two Challenges
Designers Harris Reed and Ludovic De Saint Sernin both bring next-generation, gender-fluid sensibilities to storied European houses. But the missions they face couldn’t be more different.

The Spirit of Westwood
From Harris Reed to Matty Bovan, there was a whiff of Dame Vivienne in the opening days of London Fashion Week, writes Susanna Lau.

The Spirit of Westwood
From Harris Reed to Matty Bovan, there was a whiff of Dame Vivienne in the opening days of London Fashion Week, writes Susanna Lau.

In Critical Season for London, Creativity Prevails
From Harris Reed to Molly Goddard to JW Anderson, creativity and a growing sense of camaraderie ran through the first three days of London Fashion Week, writes Susanna Lau.

In Critical Season for London, Creativity Prevails
From Harris Reed to Molly Goddard to JW Anderson, creativity and a growing sense of camaraderie ran through the first three days of London Fashion Week, writes Susanna Lau.

How London Fashion Week Soldiered On
Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.

How London Fashion Week Soldiered On
Emerging labels made tough choices and quick pivots in order to stage their shows after the death of Queen Elizabeth II.

Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed
The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.

Here Come the ‘ZEOs’: Inside Edelman PR’s New Gen-Z Project with Harris Reed
The world’s biggest PR firm and consultancy tapped the gender-fluid designer Harris Reed to help lead its “Gen Z Lab,” part-consultancy, part-data hub, to better understand the next generation of consumers.

Harris Reed and Alok Vaid-Menon on Fashion’s Gender Fluid Future
The breakout Central Saint Martins graduate and performance artist and designer discuss ways the industry can commit to a de-gendered future.

Harris Reed and Alok Vaid-Menon on Fashion’s Gender Fluid Future
The breakout Central Saint Martins graduate and performance artist and designer discuss ways the industry can commit to a de-gendered future.
What is The BoF 500?
The people shaping the global fashion industry, curated by the editors of The Business of Fashion, based on nominations and on-the-ground intelligence from around the world.





