Hanan Besovic

Hanan Besovic is a content creator and fashion critic who runs the popular Instagram account @ideservecouture. 

Raised in Croatia, Besovic was a passionate fashion fan who moved to Florida in 2016 to work in hospitality. He launched @ideservecouture during the pandemic and has amassed a following of 156,000 Instagram followers and built a reputation for honest and compassionate, of-the-moment fashion criticism and reviews. 

But Besovic doesn’t take fashion too seriously. He also regularly shares memes and other comedic fashion-centric content And because he doesn’t have formal training or a degree in fashion, Besovic has an outsider's point of view on the industry, which resonates with fans looking for someone to pull back the curtain on fashion. 

“What I am selling is my personality, my insight,” he told Say Who. “And I am still an Internet junkie, a fashion geek that loves to read opinions. I want to hear what people think about collections. I don’t want to just show the clothes. And for me it’s a formula that works.